Wednesday, June 16, 2010

Scheffel Hall - 190 Third Avenue

In the last half of the 19th century, the area on the Lower East Side east of the Bowery was home to the immigrant German population of New York.  Called Kleindeutschland, or "Little Germany," by the 1880's there were 250,000 German-speaking residents here; approximately one-fourth of the total city's population.  James D. McCabe, Jr. described life around the Bowery in his 1882 New York by Gaslight:

"The population of the street is largely German, and at night and on holiday occasions the Bowery constitutes the favorite resort of the pleasure-seekers of this nationality.  German restaurants, beer saloons and gardens, theatres and music halls, abound here; the signs are German, and the dishes in the eating-houses the same.  You may go for squares sometimes without hearing an English word spoken."

It was in this neighborhood that Carl Goerwitz decided to open a new rathskeller.  Goerwitz had already owned and run a restaurant and a saloon further uptown.  He obtained a lease in 1885 on the building at 194 Third Avenue and a single-story stable behind it at 143 East 17th Street which he replaced with a new one-story structure, operating a beer hall out of both buildings.

But Goerwitz had bigger plans.  Nine years later, he took over the lease on 190 Third Avenue.  He commissioned German architect Henry Adam Weber to give the complex a make-over.  The facade was stripped off and replaced with a terra-cotta facing above the street level, creating a near-replica of Heidelberg's 17th Century Freidrichsbau.  The interiors were revamped.  A sky-lit dining area now connected the 17th Street building with the Third Avenue building.  Goerwitz established his beer hall in the Third Avenue side and a large room for family events on the 17th Street side.

Weber's enthusiastic German facade with its scrolled gable and intricate cast iron first floor ornamentation immediately attracted the locals.  Goerwitz named it "Scheffel Hall" in  honor of the German poet and novelist Joseph Victor von Scheffel who had written a collection of student songs, scenes from which decorated the walls.

In 1904 Goerwitz turned the business over to his former employee, Fred Ahrens who immediately tried to buy out the restaurant next door, Allaire's.  When William Allaire held out, Ahrens simply sold the business to him.  Allaire joined the buildings, creating a saloon, restaurant, and party hall complex with, according to advertisements, "high class music every evening."

In 1909, O. Henry used Scheffel Hall as the setting for his short story "The Halberdier of the Little Rheinschloss," describing its "smoky rafters, rows of imported steins, portrait of Goethe, and verses painted on the walls."

Beginning in 1928 the building passed through several hands, thankfully none of whom altered the building significantly.  In 1936 Joe King and Jack Lichtenberg took over and Joe King's Rathskeller became a college haunt. 

Painting "Sheffel Hall" by Sharon Florin

According to one former West Point cadet, "Generations of cadets in the era from the late thirties to the late sixties spent at least one weekend night at Joe King’s Rathskeller, drinking outsize mugs of beer and engaging in community singing, long before the advent of Karaoke.  There...surrounded by ornate beer steins, college pennants, framed theatrical programs and photographs of stars, past and present, great and near great, and walls painted with European scenes, groups of cadets from West Point vied with groups of students from other institutions of higher song volume and earnestness of purpose."

In April of 1979 the 80-seat jazz club Fat Tuesdays opened.  Jazz illuminaries played here for nearly two decades.  Where German beer drinking songs once rang out, New Yorkers heard Gerry Mulligan, Hilton Ruiz, Helen Merrill, McCoy Tyner, Joe Henderson, Zoot Sims, Joe Turner, Stan Getz, Dexter Gordon, Buddy DeFranco, Ahmad Jamal, Clark Terry, Betty Carter, Jon Faddis, and the Jazztet.  Then, in 1984, when legendary guitarist Les Paul began a regular Monday night gig, touring rock and roll stars began a tradition of stopping in to play with him.  Over the years the list included the likes of George Benson, Larry Coryell, Keith Richards, Eddie Van Halen, Bob Dylan, Steve Miller, Jimmy Page, and Billy Idol before Tuesday's closed in 1995.

Today Carl Goerwitz's fanciful German rathskeller looks very much as it did when Kleindeutschland was thriving and German was more common that English.  Amazingly the original Sheffel Hall and Allaire's signs still remain.  Most likely the earliest example of terra-cotta cladding in New York, Sheffel Hall was given landmark status in 1997; not only for its significant architecture but for its importance in local German-American history and subsequently in American musical and literary history.


  1. Sharon Florin is one of my new favorite artists. I love her painting of Sheffel Hall. Check out her website:


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  4. Tried to post a picture of a dish, small bowl from Carl Goerwitz proprietor in the original time period. Late 1890's early 1900's.

  5. Hi Tom: In the early 1900s a group of German jewelry manufacturers formed the earnest-sounding "Kunst Gewerbe Verein" (trans: Art Industry Association). A New York City directory (1905) lists the group's headquarters as "192 3rd Ave" and my great-grandfather as secretary. After reading your post, though, I'm forced to think that clinking steins at Allaire's after a long day at a bench was the club's raison d'ĂȘtre! Will link to your post at wishes for the New Year! Laura

  6. I also read once upon a time O. Henry (William Sydney Porter O. H (io) (penit) EN (tia) RY used to write short stories there, and it belonged to one of the Stuyvesant's descendants of the Director General Peter Stuyvesant.