photograph by Epicgenius
In 1895, Irving T. Bush conceived a solution to shipping, storage and distribution costs. His Bush Company organized a complex of six warehouses and a steamship pier on the South Brooklyn waterfront as a freight-handling terminal. The firm's name was changed to the Bush Terminal Company in 1902. By then, the complex included a railroad, factory lofts and warehouses. The Bush Terminal Company moved into its newly-built headquarters at 100 Broad Street in 1905.
In 1916, at the age of 47, Irving T. Bush envisioned another ground-breaking project: a centralized market in which wholesalers world-wide could display their goods. The architectural firm of Helmle & Corbett, composed of Frank J. Helmle and Harvey Wiley Corbett, was commissioned to design a 30-story structure on the narrow, 50-foot-wide plot at 130-132 West 42nd Street. Corbett took the reins of the project, designing the skyscraper in the neo-Gothic style.
Irving Bush's original name for the building--The Bush Terminal International Exhibit Building and Buyers' Club--did not easily roll off the tongue. It was quickly abbreviated to the Bush Terminal Sales Building. In its July 1917 issue, Dry Goods described it as "a World's Fair in a skyscraper." The article said, "The Bush Terminal Company is constructing the building at a cost of $2,000,000, and, war or no war, is going to have it open by October 1st." (The construction cost would translate to $50.2 million in 2026.) Dry Goods noted that it would be "the tallest building in Times Square."
Corbett's streamlined Gothic elements emphasized the building's narrow verticality, carrying certain vertical lines from the base to the crown. Corbett explained to The American Architect years later, "The whole mass of the building [was], of course, vertical, and everything possible in designing was done to accentuate this verticality."
The soaring tower dwarfed the neighboring low-rise buildings. However, Corbett realized that the situation might not last forever. In order to avoid blank side walls, he created full-height, trompe l'oeil piers by the use of colored brick. Although the Bush Terminal Sales Building is often touted as the first example of the newly enacted New York Zoning Law, Corbet corrected that idea in The American Architect in 1926, saying, "Plans for the building were drawn before the law went into effect. The set-backs were conceived purely for architectural and aesthetic reasons."
Dry Goods explained the "double purpose of the new skyscraper." The Buyers' Club occupied the first floor and mezzanine and included a men's lounge, "reading rooms with library reference books, catalogs, out of town and foreign newspapers and magazines, bar, buffet lunch, etc." The article laid out the various services available to visiting buyers in the Buyer's Club:
There will be 'information about plays and the sailing of steamships, telephone booths, theatre tickets, retail shopping news, a stenographic department, ticker tape service, trade and credit information and a register of doctors, dentists, nurses.
The typical upper floors held display units of 10 by 10 feet. On the highest floors were offices, including those of Irving T. Bush (on the topmost floor) and Helmle & Corbett.
In its October 1919 issue, The American Magazine noted, "at present over one thousand manufacturers have engaged space and service for their products. Elene Foster, writing in the New-York Tribune on February 2 that year, lauded the convenience of one-stop shopping for the out-of-town buyers. "Before the erection of the Bush Terminal Sales Building, which by the by, is the first of its kind in the world, the woman buyer...who makes a semi-annual pilgrimage for the purpose of replenishing her stock was obliged to trudge from one dingy downtown building to another."
Now, she said, "she wends her way toward the great Gothic building on Forty-second Street." Buyers would find manufacturers were arranged by floors--toys, childrenswear, or housewares, for instance, on their own dedicated floor.
The Notions and Fancy Goods division (top) and the Perfumery and Toilet Articles floor. The Bush Magazine, 1921 (copyright expired)
There was an exhibition space in the building, as well. On February 6, 1919, the New-York Tribune reported, "The first children's fashion show took place last night at the Bush Terminal Building under auspices of the International Buyers' Club," and nine months later, on November 24, The New York Times announced, "Four thousand examples of Persian art will be placed on exhibition and sale today at the Bush Terminal, 130 West Forty-second Street." Among the "miniatures, lacquers, potteries, brocades" and other items was a 16-foot-square tapestry, "representing the work of 100 women for ten years," said the article. It was valued at $100,000
About two weeks later, that exhibition escaped what could have been a disaster. On December 13, The New York Times reported, "Candles used for lighting when electric lights were turned off in accordance with the fuel conservation order were said to have been the cause of a fire on the eighth floor of the Bush Terminal Sales building." The fire was confined to that floor and the article said, "The fire and water proof construction of the building prevented any damage being caused by water to the collection of Persian art exhibited on the third floor." The article noted that the 4,000 specimens were the property "of the Persian throne" and included "illuminated manuscripts, rugs, jewelry, and lacquer work which date back as far as the twelfth century."
World War I brought a new type of tenant to the building. In 1919, the League to Enforce Peace, the League of Free Nations Association, the Vacation War Relief Committee of the Vacation Association, and the City Government Committee of Citizens' Union signed leases.
On May 22, 1921, The New York Times reported, "Extensive alterations are being made to the lower floors of the Bush Terminal Sales Building...to accommodate a novel feature to be known as the Old Town Tavern." The article explained that the tavern proper "will be equipped with the furniture and fittings characteristic of some of the famous old inns and taverns of New York a hundred years ago." The motif was carried on throughout the first three floors. Irving T. Bush, said the article, intended to remind visitors "of the great historic interest of New York which is so often overlooked or forgotten."
The three floors, therefore, "are furnished with the quaint old furniture and fittings of the old English manor houses." Heavy ceiling beams, blocks of travertine imported from Italy and "Old English tile" for the floors were installed. Irving Bush loaned antiques from his personal collection, including a 16th century banquet table.
Another change came the following year when the newly organized Hamilton Bank moved into the ground floor in December 1922. Other new tenants that year were the Technical Book Co. and the Newspaper Club, composed of journalists.
The world-wide esteem of the Bush Terminal Sales Building was exemplified in July 1922 when English novelist Hugh Walpole and the Maharajah of Rajpipla visited the United States. The New-York Tribune opined on July 10 that the two distinguished visitors had made a mistake. "No man can see America in two weeks." The article presumed that the Maharajah would have time only to see one landmark in each of the cities he would be visited. The newspaper chose the Bush Terminal Sales Building as New York City's point of interest.
The offices of architects Robert P. Rodgers and Alfred E. Poor were located in the building in 1930. That year, on February 18, Rodgers & Poor's design for the Wright Memorial at Kitty Hawk, North Carolina, was selected among 35 submitted designs.
In March 1931, the Childs Restaurant chain leased the two-story space formerly occupied by the Hamilton Bank. (The bank had recently merged with Chase National Bank.) The New York Times reported that the space "will be extensively remodeled in old London style by the architects, Pruitt & Brown."
By the outbreak of World War II, the building that Bush Magazine of Factory and Shipping Economy had called "A Modern Temple of Trade" in 1917 was no longer a wholesale shopper's mecca. Now filled with offices, on March 28, 1941, The New York Times reported that six new tenants had signed leases the previous day. They included the Commercial Capital Corporation; the accounting firm of Edwin J. Fluss Company; the ABC-Mutual Cleaning Contractors; Leo J. Margolin, an attorney; Stuart Robson, a novelty company; and William Rutter, the New York representative of the Angell Manufacturing Company of Dayton, Ohio.
The headquarters of the Red Cross War Fund of Greater New York opened here in January 1943. Its sole purpose was to raise money for the Red Cross's work in war-ravaged Europe and on the battlefronts. By 1946, the name was tweaked to the Red Cross Fund Headquarters. Among its fund-raising methods was an annual benefit Broadway variety show, and in March 1946 two days of tennis matches at the Seventh Regiment Armory were held. On March 6, The New York Times announced, "Donald Budge, the king of the courts, heads a cast of professional tennis players who will appear in New York for the benefit of the American Red Cross."
The 1960s saw a wide variety of tenants. Among them were the Doric Training Center, which promised, "If you're interested in a glamorous, high fashion, high profit cosmetics business of your own, this is it!"; the American School, which advertised, "Do you have leadership potential? Supervisory training at home in your spare time;" and attorney Hyman Abrams, who specialized in immigration law. He was convicted in August 1969 for "obstructing justice and causing false statements to be made to the Immigration and Naturalization Service," as reported by the New York Amsterdam News.
The building was acquired by Vanke US in 2015 and the lobby was remodeled by Fogarty Finger Architects. The sleek, white space was inspired "by art gallery spaces," according to Vanke's website.
The upper floors were gutted into industrial loft-style spaces. In May 29, 2026, Bisnow reported that the Bush Terminal Sales Building "is now in the hands of a bank."
many thanks to reader Andrew Porter for suggesting this post



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