image by Wurts Bros. from the collection of the Museum of the City of New York
During the 1896 St. Louis Republican National Convention, 34-year-old Meyer R. Bimberg came up with the idea of printing pictures of the candidates on tin buttons. Hearing that McKinley and Hobart would get the nomination, he had 100,000 buttons made—the first political campaign buttons in history. Later, his buttons that read "Our Choice for Governor" for candidate Theodore Roosevelt sold "like hot cakes," according to The New York Times. Bimberg became widely known as "Bim the Button Man."
In 1898, Bimberg invested in real estate, erecting a public hall on the Lower East Side. He would eventually erect five theaters throughout the city. In 1902, he turned his focus to the what was then known as the West End, where there was a dearth of theaters. He acquired the vacant lots at 362 through 370 West 125th Street, just west of Eighth Avenue and hired the architectural firm of Neville & Bagge to design a theater on the site.
Designed in the Spanish Baroque style, the tripartite design included a striated brick-and-terra cotta base dominated by a wide cast-iron-and-glass marquee. The second and third floors were faced in beige brick. The openings of the midsection were filled with colorful stained-glass, with the three center windows arranged in a Palladian configuration and crowned with elaborate terra cotta ornaments. The frieze below the bracketed cornice announced West End Theatre. A handsome balustrade completed the design.
Meyer R. Bimberg personally opened the theater on November 3, 1902. The New York Times said it contained, "all the most improved electrical devices, superb interior appointments, and safeguards against fire." The article continued:
From an artistic standpoint the new theatre will be attractive to the eye, the decorators having made effective use of the color scheme, maroon and green, which has been carried throughout the entire building. The large, roomy chairs are covered with green velour, and the carpets of a rich maroon blending in pleasing harmony with the other decorations.
On each tier were "reception rooms" and below the lobby was a smoking and lounging room for male patrons.
Tickets ranged from 25 cents to $1 (roughly $10 to $40 in 2026). Actress Alice Fischer appeared in Mrs. Jack on the theater's opening night.
Bimberg soon ran afoul of the Penal Code that prohibited entertainments on Sunday other than singing and concerts. The New York Times blatantly said, "A general vaudeville show is usually given here which lasts until half-past 11 o'clock. There are sketches, burlesques, all sorts of variety acts, including singing and monologues." But during the week of January 3, 1903, the police warned the management "to comply strictly with the law."
Patrons packed the theater on Sunday January 11, 1903 to see the regular Sunday offering. Instead, one singer after another came on stage. The New York Times reported,
Then some of the people began hissing and catcalls followed, women joining in until the theatre was in an uproar. "Rank!" "Stale!" "Say, this is New York!" and other cries of derision greeted the singers."
The manager came on stage and explained the situation, saying finally, "Please blame the police and not me." The entire audience eventually walked out.
The following month, on February 10, 1903, The New York Times reported that Bimberg had sold the West End Theatre to Weber & Fields for $300,000. The comedy team of Joe Weber and Lew Fields had recently added theater management to their resumes. The article noted that this was "their third theatre." The partners said they would "carry out the present engagements" through the current season, but refused to say what the next year's attractions would be.
In fact, Binberg had partnered with the pair to form the Bin-Web Corporation. Binberg still owned a portion of the property, but gave up its management.
image by Byron Company, from the collection of the Museum of the City of New York.
A critic on the staff of The Theatre was pleased with the new management. In its November 1903 issue, he said that under Weber & Fields the theater "is commodious and comfortable, handsomely furnished and decorated, and the attractions being among the best." The plays, it said, "draws refined, intelligent audiences at Broadway prices."
Those refined and intelligent audiences were enjoying grand opera and concerts by the end of the year. During the week of December 20, Weber & Fields presented a concert by the New-York Symphony Orchestra, and productions of Otello, La Traviata and Carmen in English.
New Yorkers were thrilled when Weber & Fields announced that Madame Adelina Patti would appear on November 27, 1903. Arguably the most famous operatic soprano in the world, her appearance would guarantee a full house, but it would also take a huge chunk out of the ticket sales.
Fans waited an hour for the prima-donna to appear on stage. While they waited, Patti "waited placidly in her apartments at the Savoy Hotel," reported The New York Times. Her delay, said the article, "cost the audience a large share of its good temper." The problem was a detail in the contract. Adelina Patti insisted upon the payment of $5,000 "before she would budge one inch toward the stage of the West End Theatre," explained The Times. But when the receipts were tallied, they totaled only $3,180. The diva's agent told the manager, "Mme. Patti could not think of leaving the Savoy with only $3,180 in sight." (The figure would translate to $117,000 today.)
Lew Fields was contacted and the $2,000 was sent to the theater.
The concert went on, the audience was mollified, and Weber & Fields took a severe financial blow. The next morning Adelina Patti headed off to San Francisco. The New York Times said, "Mr. Fields was not to be seen, but sent out word that he was too overcome to speak."
In its May 1904 issue, The Theatre commented, "The West End Theatre is growing steadily in popularity, due to the astute policy which takes up to Harlem some of the best attractions seen on Broadway."
In its May 1904 issue, The Theatre commented, "The West End Theatre is growing steadily in popularity, due to the astute policy which takes up to Harlem some of the best attractions seen on Broadway."
Weber & Fields continued to mix grand opera and orchestral concerts with dramas and comedies. On April 10, 1907, for instance, The New York Times announced that the Van den Berg Opera Company "will begin a Summer engagement at the West End Theatre on Monday, May 6, in grand and comic opera at popular prices."
The next year, Weber & Fields leased the theater to the Shubert brothers, Lee, Sam and Jacob. They opened with John Mason in The Witching Hour on September 21, 1904. The New-York Tribune noted, "It is the intention of the Messrs. Shubert to present here only first class productions, and they are to be varied."
Actress Marie Dressler opened here on February 24, 1913 with the Dressler's Players. The audience might have been impressed with the 45-year-old woman's capabilities. The playbill listed "The entertainment staged by Miss Dressler, curtains and decorations designed by Miss Dressler, costumes designed by Miss Dressler." She also, of course, appeared in the troupe's production of Camille. The New York Times remarked, "Miss Dressler proved that she had not forgotten how to hold an audience."
Renovations to a movie theater included a new marquee, blade sign, and the removal of the balustrade, seen here in 1929. from the collection of the New York Public Library
On March 15, 1914, The Sun reported that the West End Theatre "will be dedicated from to-morrow on to the film plays." The venture was short lived. On February 11, 1915, International Music and Drama reported, "Taking heed of the signs of the times, and noticing that the craze for moving pictures is on the wane, and that there is a distinct interest in the revival of the stock company proposition, the management of the West End Theatre has decided to return to this policy." The theater opened with Nobody's Widow.
In August 1919, the Real Estate Record & Builders' Guide reported that Bin-Web Corporation had leased the building to Marcus Loew. As a nod to Meyer R. Bimberg, who died in 1908, he tweaked the named to Bim's West End Theatre.
On the night of November 6, 1921, manager Robert McNaab locked the theater and headed home with the evening's receipts. The New York Times reported, "In a deserted district, McNaab said, someone struck him over the head." Three men grabbed the package containing $1,500 and fled in an automobile. The robbers were never found.
There were more than 800 patrons in the theater on the afternoon of June 20, 1940 watching The Shriek in the Night. Suddenly, two large sections of the plaster ceiling 75 feet above them collapsed. The New York Times said they "crashed atop of those in the front rows." Six movie-goers were injured enough to be hospitalized.
By the early 1970s, the West End theater featured horror and action films. New York Amsterdam News, September 16, 1972.
The West End movie theater closed in 1975. It was acquired that year by the La Gree Baptist Church.
The marquee and stained glass were gone when the church operated from the structure. (photographer unknown)
Le Gree Baptist church remained in the building for four decades, selling it to a developer in July 2016. On December that year, the Commercial Observer announced that Haim Nortman had filed plans for a commercial-residential structure on the site.
image via cityrealty.com


























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