The remnants of five handsome homes somehow survive amid the Bloomingdale's Department Store complex. |
In the early decades of the 19th century, women’s straight-gowned Empire styles gave way to more voluminous skirts. Then around 1860 the hoop skirt took hold. To be truly in fashion women needed the new-fangled contraption that supported yards of fabric spilling in a great circle from their waist to the floor.
Lyman G. Bloomingdale and his brother, Joseph, were quick to recognize the potential of the new fad. In 1861 they opened the Ladies Notion Shop on what was then the fashionable Lower East Side of New York. The brothers sold one item: the hoop skirt.
While the Bloomingdale brothers busily sold hoop skirts, the Upper
East Side was developing. Real estate
speculation erupted in the form of row houses; and in 1868 construction began on
six harmonious homes in the French Second Empire style—the latest in
architectural fashion—stretching from No. 160 to 170 East 60th
Street. The four men who invested in the
project most likely had a hand in the construction. At least three of them were in the building
trade—Nicholas Seger was a carpenter, George Herdtfelder was a mason, and Conrad
Thiele was a stone supplier. The forth
partner, George Rothman, appears to have been a real estate operator as his
name appeared repeatedly in real estate transactions at the time.
The brownstone-fronted homes, completed in 1869, were
described by the Real Estate Record & Builders’ Guide as “four-story high
stoop brown stone houses.” Three bays
wide, they featured the up-to-date obligatory mansard roofs of the French style
and carved window enframements. Merchant
class families moved in. Attorney Philip Smith purchased No. 170 in
1869; outspoken journalist and editor James McMaster bought No. 166; iron
merchant Lewis Snow took No. 162 and wholesale butcher Philip Ottmann’s family
was at No. 164.
The tranquil residential apple cart was about to be upset by
Lyman and Joseph Bloomingdale, however.
By now the hoop skirt was out of fashion. In its place came elaborate dresses with bustles and flounces.
There were suddenly different gowns for different occasions – tea gowns for
entertaining at home, the “seaside dress,” day dresses with high necklines and
evening gowns with plunging necklines and off-the-shoulder sleeves.
The brothers reacted, renaming the business The East Side Bazaar in 1872 and selling a variety of European apparel, including undergarments and corsets, gentlemen’s furnishings and ladies’ dresses.
In 1885, while the grand emporiums were clustering together along 6th Avenue’s “Ladies’ Mile,” the Bloomingdale brothers made a daring move. They began construction of a new store at the corner of 59th Street and Lexington Avenue, far apart from the shopping district and directly behind the 60th Street homes. By now the original owners had mostly moved on. No. 170 was owned by Bernard S. Levy; No. 168 was sold in 1882 by William Smith to Meyer Katzenberg; and prominent clothing merchant Jonas Rosenberg lived at No. 164.
The brothers reacted, renaming the business The East Side Bazaar in 1872 and selling a variety of European apparel, including undergarments and corsets, gentlemen’s furnishings and ladies’ dresses.
In 1885, while the grand emporiums were clustering together along 6th Avenue’s “Ladies’ Mile,” the Bloomingdale brothers made a daring move. They began construction of a new store at the corner of 59th Street and Lexington Avenue, far apart from the shopping district and directly behind the 60th Street homes. By now the original owners had mostly moved on. No. 170 was owned by Bernard S. Levy; No. 168 was sold in 1882 by William Smith to Meyer Katzenberg; and prominent clothing merchant Jonas Rosenberg lived at No. 164.
The Bloomingdale Brothers store, designed by Schwartzmann
& Buchman, was six stories tall and an immediate success. It catered mostly to the middle class and was
a true department store—selling clothing, books, household items and even
pianos. Within a year of opening, the
brothers bought up the three houses at Nos. 166 to 170 and converted them to an
annex “not quite next door to the existing store,” as reported in newspapers.
The store continued to expand—taking over the surrounding
real estate like kudzu. On December 28,
1889 Jonas Rosenberg died in his house at No. 164 East 60th Street
and within months Bloomingdale Brothers had acquired that house and the one
next door at No. 162.
For years the retailer maintained No. 170 as Bloomingdale
Hall. The Olympic Lodge used it as its
headquarters and through the 1920s meetings were still held at that address. In the meantime, in 1893, the store
commissioned the architectural firm of Buchman & Deisler to design the
large addition on 59th Street.
Bloomingdale Brothers was rapidly engulfing the block—but No. 160
stubbornly held out. And when the new store
addition was built the owners of No. 160 went to court.
Joseph McGuire purchased the house in 1890 and set about
adding a 35-foot extension and altering the interiors as a boarding house. Court papers noted that while the Bloomindales
owned Nos. 162 and 164; the buildings “still retain the outward appearance of four-story
private brownstone dwellings.” Not long
after McGuire bought No. 160 construction began on extensions to those two
houses as well as the new addition. The
noise and vibrations caused constant upheaval in the McGuire house.
The court case took five days, during which 61 witnesses testified. “One
of the tenants, a Mrs. Reiger, testified that No. 160 East Sixtieth street
rocked and vibrated just as a boat does when water is rough, and one Schaefer,
who lived at 156 East Sixtieth street, two doors from the plaintiff’s premises,
declared that the sound resembled a small-sized earthquake,” reported The New
York Supplement.
McGuire lost his case and the family gave up. In 1903 the house was purchased by the Goelet estate
from the Gross estate and was soon headquarters of the East Side Taxpayers’
Association—still stubbornly refusing to be gobbled up. By 1909 it was the
clubhouse of the Irish-American Athletic Club which stayed on at least through
1913.
Eventually, however, the powerful store would get its
way. In 1902 the Real Estate Record
& Builders’ Guide noted that “Bloomingdale Brothers have purchased from Henry
Silberborn No. 749 Lexington av., a 4-sty dwelling…They already own No. 751,
adjoining, and Nos. 137 and 139 East 59th St., which abuts the
Lexington av. parcel…In addition to that previously mentioned they own all the
property in the block, with the exception of Nos. 743 to 747 Lexington av…and
Nos. 152 to 160 East 60th st.”
One by one those holdout properties fell and in 1927
Bloomingdales purchased the last remaining property in the block, on Lexington
Avenue. Architects Starrett & Van
Vleck received the commission to design the striking Art Deco addition that
engulfs the Lexington Avenue blockfront.
While No. 160 was lost in the process, somehow its five 1869
neighbors survived—at least from the waist up.
A loading dock replaces the English basement and parlor levels; but a
glance upward reveals the picturesque Victorian houses nearly untouched under a
coat of paint.
photos by the author
Above the loading docks, carved out of the houses' former English basements and parlor floors, a cast metal sign announces the store's name. |
photos by the author
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