In 1871 the Pringle
family purchased the property at No. 36 East 29th Street. The block between Madison and Park Avenues
was lined with brick-faced Greek Revival style homes constructed in the years
just before the outbreak of the Civil War.
But the Pringle house was decidedly different.
Four stories tall over
an English basement, its Italianate style set it apart from its neighbors. But its clapboard cladding made it even more conspicuous. Wooden residences, once rather common, could no longer be built. The entire
city of New York had twice nearly been destroyed by fire. A law enacted in 1866 prohibited the further construction
of wooden buildings.
If the Pringles lived in
the rather charming house at all; by 1895 it was being operated as a rooming
house. The elderly Dr. J. Whitney
Barstow was here that year. He had
graduated from Dartmouth in 1846 and was still a member of the New York County
Medical Association. Also boarding in
the house at the time was J. Penny. On
September 5 that year Penny complained (along with several other residents of
the block) that the Republicans had fraudulently used his name on election
enrollments.
Once a fashionable
neighborhood, the 29th Street block was changing by the turn of the
century. It still housed respectable boarders—in
1903 wholesale wallpaper merchant C. R. Hanlon lived here, as did David
Mulholland, a mining operator, in 1909—but commerce would soon take over the
neighborhood.
Hester A. Booth purchased
the house early in 1919. The Real Estate
Record & Builders’ Guide referred to it as “the old Pringle residence” and
reminded readers “it had been in the Pringle family since 1871.” She quickly leased it to D. Wortmann, who
announced his plans to alter the house “into bachelor apartments, with stores
on the first floor.” Wortman estimated
the cost of conversion at $15,000 (about $202,000 in today’s dollars).
The metamorphosis of the
block was evidenced in the Record & Guide’s comment on Hester’s real estate
agent’s recent business. “This is the
fifth house in this block disposed of and improved by Mr. Turner in the past
year.”
Bachelor apartments had
been an increasing trend since about 1879.
Respectable unmarried men had difficulty finding appropriate
housing. Many boarding houses refused to
accept bachelors and the bachelor hotel or bachelor apartment house solved the
problem.
Within three months the
conversation was completed. The stoop
was removed and a projecting two-story wooden storefront installed. A store and related offices were now in the
lower floors with bachelor apartments on the upper floors.
The Atlas Label Co. took
the store and office space. Its catchy
slogan was “If it’s worth labeling at all, it’s worth labeling well.” In 1920 the firm proudly announced it had
imported “a new seal and label press which prints in one and two colors,
embosses, and dye cuts all in one operation.”
An article in The American Perfumer said “This, the company announces,
is the only machine of its kind in this country.”
East 29th
Street was in the center of the Silk District and by 1922 the Atlas Label Co.
had moved to No. 119 Lafayette Street and in its place was silk dealer Adolph
Meirowitz. His employees were terrorized
on January 16, 1925 when three men burst into the shop.
At 6:30 that night there
were eight workers in the store. The
three bandits tied them to chairs with wire, then rifled through the stock. As the frightened employees looked on, the men
loaded $5,000 worth of silk into a large touring car as a look-out kept watch.
In 1929 I. S. Rossiter
had an office in the building. He
administered the A-BAR-A Ranch in Wyoming from here.
Advertisements called it “unique among ranches, beautifully located in
the Heart of the Cool Rockies.” The
amenities of the ranch were obviously upscale.
“Cabins with private baths; electricity; exceptional food.” Guests could participate in swimming, trout
fishing, horseback riding, tennis, and hunting.
References were required and modern readers might be taken aback by the ads' admonishment that only Christians could apply.
The Ranch also offered a
“separately conducted” month-long pack trip for boys aged 14 to 18.
In 1935 “The New Student
Theatre” briefly operated from the building.
Although the street
level has been eradicated, the 1919 storefront at the second floor is
remarkably intact. Above, the wooden
house with its handsome cornice with scrolled brackets, is a delightful
surprise.
photographs taken by the author
photographs taken by the author
Every neighborhood has its own history that often started off with plenty of houses which eventually got transformed to a commercial spot. It has almost become a norm for such a situation as the era evolves into a more economical style of living. However, there are also other locations that might still sustain their dwelling development projects but every house is now modern.
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