photo by Alice Lum |
On the Fourth of July in 1870 The New York Times noted that
the Germania Life Insurance Company proposed to build “one building for offices”
at No. 357 Bowery. The site was in the
center of what was called Kleindeutschland, or Little Germany. Here immigrants, mostly German, crowded into
tenement buildings and the streets around the Bowery and Third Avenue teemed
with German music and social halls, beer gardens and theaters.
The Germania Life Insurance Company was founded in 1859 by
wealthy German-born New Yorkers. Its new headquarters, completed within three
months of The Times’ announcement, was designed by Carl
Pfeiffer, himself a German immigrant.
The architect had recently designed the nearby Metropolitan Savings Bank
on the Bowery and within a few years would be responsible for the Fifth Avenue
Presbyterian Church in the heart of the city’s mansion district.
The hefty red brick structure, costing $15,000, sat above a
high basement. Ornamentation was
reserved and nearly somber, relying mostly on creative brickwork. The building’s most eye-catching feature was its
steep slate-shingled mansard with its angular triplex dormer. Germania Life Insurance’s first floor office
was flooded in natural light that entered through the cast iron store front.
Slate shingles originally covered the mansard roof -- photo by Alice Lum |
Although The Times described the firm’s proposed headquarters
as “for offices,” the upper floors would include small apartments for working
class renters. It is possible that
Germania Life purposefully misrepresented the building to side-step tenement
building laws—like the inclusion of fire escapes.
The apartments quickly filled. Three months after the building’s completion
there were nine tenants—among them butcher William Bennett; insurance agent
William Clifton (possibly involved with Germania); actress Geneva Withers; and
Fred Stevens, who manufactured whips.
Before the decade was up the increasingly mixed ethnic nature of the neighborhood
was reflected in the tenant list: Wah
Hing and Chung Kong ran a laundry business; Frank Goebels was a Prussian-born
photographer; barber Henry Schalaifer was a German immigrant who lived here with
his wife; John and Margaret Brown were from Ireland. A tailor named William was in the building in
1877.
Even though Germania Life Insurance built and owned its
handsome building, it merely leased the land on which it stood from the Doughty
family. Ten years after construction was
completed, the firm moved northward one block to No. 367 Bowery. The offices at No. 357 were taken by a
dentist, most likely Dr. Adolph Faber who was still here in 1890. The doctor ran into trouble over a false
tooth on May 29, 1886.
On Friday May 28 Mary Nelson dropped off her damaged tooth
for repairs. She came back the next day,
accompanied by friends Annie Lawlor and John Hogan. She was visibly upset when the dentist
informed her the tooth was not quite ready. The trio verbally assaulted the dentist and
left, promising to return within the hour.
The threats were such that an policeman was called, who hid
behind a screen in the doctor’s office.
Sure enough, Mary and her cohorts returned thirty minutes later. The New York Times reported that “Mary Nelson
then claimed that the tooth did not fit, and Hogan told the dentist in vigorous
language that he had a mind to put a bullet in his head. He relented of that purpose, however, as he
had left his pistol at home, but tried to put the dentist through the window of
the store.”
As Hogan struggled to toss the doctor through the window
glass, the officer emerged from behind the screen and attempted to arrest Hogan
who “assaulted him and tore the wreath from his hat.” Hogan was nevertheless arrested and held at
$500 for assaulting the policeman; the women were both fined $10 (about $225,
today) by the judge.
The original double doors and the storefront through which Dr. Faber was nearly ejected still survive -- photo by Alice Lum |
Two years after the ugly affair in the dentist’s office, the
Bauer family lived upstairs. Valentine Bauer
was a dealer in “wines, liquors, and beer,” and his little daughter Julia
repeatedly was listed as the head of her class in Primary School No. 6. The Bauers would be in the building for at
least a decade.
Along with the Bauers in the building was trussmaker John J. Nabra
who suffered a paralytic stroke in 1896 that resulted in partial paralysis and
blindness. Miraculously, Nabra slowly
regained his eyesight and, according to The Sun, “despite his right side being
helpless, became able to attend to his business again.”
Two years later, however, tragedy struck. The 54-year old experienced a violent
headache late in February 1896. As the
pain increased, his eyesight began failing.
The thought of losing his sight again was apparently too much for the
man to take. “With his failing sight his
mind had weakened,” the newspaper said.
The New York Times noted that the headache increased
daily. “It bothered him only slightly at
first, but grew worse. But he kept on
attending to the store duties until Thursday [March 5]. Then he had to take to his bed. The pain became agonizing and his eyes grew
noticeably filmy.”
As his eyesight continued to fail, so did his mind. He refused help and when medicines were
offered, he hurled them away. By
Thursday night Nabra was once again completely blind. “He talked to himself after a mumbling
fashion,” said The Times, “but what he said could not be made out.”
On Mrs. Nabra’s request, two doctors from the German
Hospital came to the apartment and examined him. They declared him “not a fit subject for
their treatment” and left. The frantic
woman then called for Dr. Charles Lellmann who advise the patient be sent to
Bellevue Hospital. “The ambulance
surgeon said that the sick man was insane and took him to the insane pavilion
at Bellevue,” reported The Times.
The Sun ran the headline on March 7, 1896 “Stricken Blind
and Mad – Mr. Nabra Loses His Sight and His Senses on the Same Day.”
As the new century dawned, there were 22 tenants in the
building. German-born George Baumiller
was a hat maker and lived here with his wife Catharine and their seven
children. Another trussmaker, Gustav Barth had moved in with his Hungarian born
wife, Catherine, and her brother and sister.
There were five Russians in the building at the time—a reflection of a
new wave of immigration.
At the same time, commercial tenants were beginning to take
space. In 1903 the N.Y. Copying House
moved in – makers of photographic enlargements.
The former insurance office-turned dentist office was now a saloon. In February 1904 excise investigators swept
the city for businesses selling liquor on Sunday. Their notes reported that “Otto Schmidt’s
place closed on Sunday,” as the law required.
Schmidt’s saloon included a pool table and, as turn of the
century mothers and fathers were apt to warn their sons, such places were traps
for naïve young men. Max Jacoby,
described by The Sun on December 19, 1904 as “a young German,” was scammed out
of $102.50 here by “trick and device in a game of fifteen ball pool.”
Jacoby later told a judge that he had gotten into a
conversation on the Bowery with a stranger who invited him to play pool at No.
357 Bowery. “There he became acquainted
with the ‘lemon gag,’” said the newspaper, “which has superseded three card
monte on the Bowery and which is usually operated for the benefit of foreigners.”
As the men played pool, a stranger approached who bragged
that he could beat anyone at the lemon game—a pool game by which the winner
puts the yellow ball in the pocket.
Jacoby, who made his living as a clerk, was urged by his new-found
friend to play the stranger “for $2.50 a side.”
He did. And he lost.
Now the friend prompted Jacoby to double the bet and that he
would help him win. Jacoby left the bar
and withdrew $100 from a bank. When he
returned the manager came to the table and offered to hold the stakes. When Jacoby gave the manager his $100, the
other player told his friend to go get his money for him. After the game was played, all three men—the
opponent, Jacoby’s new friend, and the manager—ran from the saloon.
Jacoby realized at that point that the “manager” was a fraud
and that he had been taken. He also
learned a valuable life lesson. After
the men were apprehended and appeared in court with Jacoby and he testified,
the judge asked him “If you had won, would you have made a complaint?”
“I didn’t win,” replied Jacoby.
“You must come to court with clean hands. The prisoner is discharged,” announced the
judge.
By now there were fewer residents and more commercial tenants
in the building. In 1906 the Globe Hat
Frame Co. was here and only Gustav and Catherine Barth were still living
upstairs. In 1908 Adolph Wahrman got in
trouble when investigators found he was employing a child under 16 years of age
“without Board of Health certificate.” That
year Charles Barkhauser was operating the saloon in the building.
There was a brief resurgence of residential tenants by 1910—three
families were living here including Alfred Sheppard, a cook, and five German
immigrant boarders—two waiters, a cook, a horseshoer and a brushmaker—and the Russian-Jewish
Harbeck family, Harry a clothing manufacturer, his wife Ida and their three
children. In 1918 James S. Hull was
here. He was the keeper of the Marble Cemetery on Second Avenue nearby.
The address can still be read in the ghost of a painted sign that probably stretched the width of the second floor -- photo by Alice Lum |
But by 1920 there were no residents left and the building
was entirely commercial. Among the
tenants were M. Perlman & Co.; L. Becker & Sons (Louis and his sons
Jacob and Morris); and the National Crockery Company.
In 1926, the Doughty family sold the property and three years
later it was resold to the Laraia and Pellettiere families. They replaced the original rear extension
with a full-height addition that extended to the property line and installed an
Otis freight elevator.
The Lairas were manufacturers of beauty and barber equipment
and in 1931 the building was mainly taken over by the Rocco Laraia &
Company (briefly renamed Laraia & Pellettiere in mid-century). Although it shared space with minor tenants
throughout the decades—a mirror company, a wire products manufacturer, a roofer
and an upholsterer—Rocco Laraia & Company would be the main occupant of No.
357 Bowery into the 1970s. In 1964 a
renovation was done inside the building resulting in the Department of
Buildings describing it as “factory, storage and office space.”
As the Bowery neighborhood was rediscovered by artists and
musicians in the 1970s, the former factory spaces were quietly used as
residences once again. One artist
resident, Ingo Swann, partnered with Warren E. Spieker, Jr. in 1979 to purchase
the building.
Swann was more than a mere artist. Also an author and psychic he became well
known for co-creating Remote Viewing with Russell Targ and Harold Puthoff. The process, which interested the Central
Intelligence Agency, involves subjects mentally viewing a location with no more
information than its geographical coordinates.
photo by Alice Lum |
Today the landmarked building has returned to its original
purpose—commercial space on the first floor and apartments above. While a bit time-worn, it retains an
astonishing amount of its original architectural elements—such as the original
wood and glass entrance doors and the 1870 storefront. It is a remarkable survivor of a time when
German was the prevalent language on the surrounding streets.