The Chickering piano manufacturers may have added the enormous facsimiles of their 1867 Paris Exhibition medals simply to annoy the Steinway firm down the street -- photo by Alice Lum |
In the last decade of the 19th century West 57th
Street between 5th and 6th Avenues was a tony residential
street with Cornelius Vanderbilt II’s massive chateau at the corner. The brownstone-fronted residences were home
to some of New York’s wealthiest citizens.
This was evident in 1893 when No.
29 West 57th Street sold for $120,000—about $3 million today.
That house would be home to Howard Gould and his wife in
1899 and, by 1910, to Mr. and Mrs. John S. Rogers. Mrs. Rogers had been Catherine A. C. Dodge
prior to the wedding.
But by the time the Rogers were living here the neighborhood
was drastically changing as the grand homes were sacrificed to commercial
interests. In 1919 a Department of
Buildings law was passed that, according to The New York Times, “liberalized
the restrictions that formerly obtained at the turning of private homes into
apartment houses." The houses at Nos. 27
and 29 were internally joined and converted to upscale “studio” apartments targeted
for the growing population of artists in the area.
On December 2, 1920 the joined houses were home to a variety
of artistic tenants. Mrs. Harold Boswell
Reid lived here. She was a concert
operatic singer and the former wife of David Howard, “British peer.” Her current husband was a Canadian
manufacturer. Art student Annette Bracy
lived on the third floor. There were
theater people in the building like 20-year old motion picture actress Mrs.
Victor Lescomb and Betty Jones, a actress formerly of the London stage who was
also 20-years old.
Mrs. Lescomb had just arrived in New York on the Cunard
steamer Aquitania from London where her husband, Victor Lescomb, was connected
with Lloyd’s of London.
On Sixth Avenue was the mammoth entertainment venue, The Hippodrome, and building resident Dr. Martin Potter was veterinarian there. Potter had been with the Hippodrome for 15
years, beginning when he supplied the horses for the epic production of “Ben
Hur” there. When the show toured
England, he appeared before the King. Like Mrs. Reid, Dr. Potter was well-to-do and owned a stable of race
horses and a country home in Stamford, Connecticut.
In May the year before, an application was made to the
Building Department for interior alterations.
The once-imposing staircases in both houses were removed between the first
and second floors to afford more living space.
A passageway between the two houses at the second floor enabled
residents to access the automatic elevator in No. 27. Without the staircases, the small elevator
was the only way in or out.
It was a bad idea.
Around 5:30 on the morning of December 2, 1920 Annette Bracy
awoke to find her room filled with smoke.
She hurled a book through the window glass and screamed “fire.” Her screams awakened Mrs. Oceani Coyle who
owned the buildings and the two women rushed through the hallways arousing the
tenants. In the meantime Irving Coyle,
her husband, ran to Sixth Avenue and 57th Street and turned in the
alarm.
The residents rushed to escape the burning building; but
were trapped. As the flames swept
through the aged buildings, five residents were burned to death—Mrs. Harold
Boswell Reid, the opera singer, and her 30-year old sister, Mrs. Jessie Jenkins;
the silent film actress Mrs. Victor Lescomb; Betty Jones and Dr. Potter.
Firefighters found a grisly scene. “The body of Mrs. Lescomb was the first
discovered. It was found, badly charred,
lying on the third floor landing, which she had reached from her fourth floor
suite in an effort to get to the fire door on the landing below. The bodies of Mrs. Reid and her sister were
found outside Mrs. Reid’s top-floor apartment.
Deputy Chief Ross found the body of Dr. Potter also just outside his door,
while the badly burned body found on the third floor landing was identified as
that of Miss Betty Jones, a friend of Mrs. Lescomb,” reported The New York
Times.
Astonishingly, a few days later while searching through the
debris police found Mrs. Reid’s jewelry in the ashes. “Up to the time of the finding of the gems a
theory had obtained the fatal fire had been started by a robbery to cover the
theft of the jewels,” reported The Times.
“The jewels found included two large diamond rings, a pearl
necklace, three pearl rings and two diamond-studded combs…The jewels were
unharmed by the flames, and they will probably be turned over to Mrs. Reid’s
daughter, Miss Helen Howard, who is a student in a private school at Fifth
Avenue and Eighty-fifth Street.” (That
would have been the Marymount School in the Jonathon Thorne mansion, purchased
by the school that same year.)
Further west on 57th Street at the time was the handsome Steinway
Building which included Steinway Hall, a concert hall erected specifically to
show off the manufacturer’s pianos.
Further south on Fifth Avenue and 18th Street was the
competing Chickering Hall, a similar auditorium built in 1875 for performances flaunting
the Chickering piano.
Over half a century earlier Chickering had been awarded the
Cross of the Legion of Honor at the Paris Exhibition of 1867. It was an impressive feather in the
Chickering cap and one the manufacturer would long bally-ho.
By the time of the tragic fire on West 57th
Street, the entertainment district had moved far north of the 2,000-seat Chickering Hall. The charred site of Nos. 27 and 29 West 57th
Street was purchased and architects Cross & Cross were commissioned to
design a new office and showroom building.
The 13-story building was completed in 1924. What would have been a tepid design was
heated up by ambitious ornamentation in the form of giant caryatids at the
upper floors and, hiding the elevator housing, overblown bas relief
reproductions of the 1867 medals. In
his New York From the Air, author John Tauranac suggests that the medals were
used not only to beautify the water tower, but to nettle Steinway.
photo by Alice Lum |
Unlike its former home or the Steinway Building down the
street the new Chickering Hall would not contain a true concert venue. Instead a suite of “model rooms” displayed
pianos and allowed potential customers to hear them.
The building was home to the American Piano Company. The firm not only produced its own pianos,
but was the major stockholder in the piano firms of Foster Armstrong, Mason
& Hamlin, Knabe and Chickering.
Also at No. 29 was a variety of tenants, including Dr. J. Roswell
Hasbrouck, Dr. J. K. Hoornbeek and Dr. R. Salmon, dentists who occupied a suite
of offices on the 12th floor.
In 1926 Dr. Hashbrouck hired 19-year old Gladys Richardson as a dental
attendant. The girl lived with her
mother and sister at No. 22 East 89th Street in the fashionable neighborhood
just off Central Park.
Giant golden caryatids, some winged, hold musical instruments--photo by Alice Lum |
A year later, in January, Gladys’ co-workers noticed that
she was “despondent;” possibly over their boss’s upcoming January 8 trip to
Bermuda. With the doctor gone, Gladys
would be temporarily out of a job.
On Sunday morning January 30, three weeks after Hasbrouck left for his extended vacation, Gladys left her home with her pet bulldog, Bunny. Before leaving she threatened suicide,
according to her mother.
Gladys never returned home and that evening Mrs. Richardson
went to the dentist office in the Chickering Building, but it was locked. The following morning when Dr. Hoornbeck
arrived shortly after 8 a.m., he smelled a strong odor of gas coming from the
Hasbrouck offices. Using surgical
instruments he picked the lock.
On the floor Gladys lay dead. The Times reported that “Close to her face
was the end of a tube hanging from a jet with the gas turned on full. Lying near the body of his mistress was that
of “Bunny” a brindle bulldog, its nose pressed against a crack in the door.”
Only four years after moving in the American Piano Company
moved out. The firm consolidated the retail
departments of the four piano companies under its control and opened new
showrooms on Fifth Avenue and 47th Street in the Ampico Tower
Building. “The change…involves the
discontinuance of Chickering Hall erected four years ago,” said The Times.
The building was leased by The Curtiss Flying Service,
Inc. Suddenly the Chickering Hall
became the Curtiss Building and the musical instrument industry was replaced
with aviation. The Curtiss group took up
four floors in the building—three through five and the thirteenth. Transcontinental Air Transport moved in as
well, and the second floor was rented to WRNY radio station.
The sloping facade of the modern 9 West 57th Street building politely steps back to afford a better view of the Chickering structure -- photo by Alice Lum |
The building had an unusual visitor on November 11,
1935. Around 9 a.m. someone noticed a
full-grown blue peacock feeding with the pigeons on the roof of a five-story
building at No. 40 West 58th Street.
Police officer William Burke climbed to the roof and two other
policemen, John Duffy and John Leonhardt went to nearby roofs. The peacock was wise to the lurking cops.
It flew to the top of the Bergdorf-Goodman building,
followed by the men in blue. “The
policemen climbed after it,” reported The New York Times, “but another flight
took the peacock to a window sill on the thirteenth floor of the Chickering
Building, 29 West Fifty-seventh Street.”
The wild goose chase—or in this case peacock chase—intensified. “A full-grown, full-winged blue peacock flew
over the fashionable shopping district at Fifth Avenue and Fifty-seventh Street
yesterday morning and started three patrolmen, three men from the Society for
Prevention of Cruelty to Animals, two attendants from the Central Park Zoo and
reporters and photographers on a chase that lasted three hours and ended on top
of the Plaza Hotel,” reported The Times the following day.
After hours of being chased, the peacock solved its own
problem. It flew over Central Park and
landed among the zoo’s peacocks—all females.
The bird was held there awaiting its owner—presumed to be a penthouse
resident in the area.
In September 1936 WRNY was joined by two other radio
stations—WHOM and WSAB, both owned by the New Jersey Broadcasting Company. The stations spent $75,000 constructing and outfitting
sound studios and equipping the two floors of space with new equipment.
The building earned a new name again in January 1938 when
about half of it was leased to the Aeolian Company. For over a decade it would be known as
Aeolian Hall.
On November 1, 1942 Mayor Fiorella La Guardia was on air in the
studio of WHOM urging Italian-Americans to vote for the American Labor Party
candidate for Governor, Dean Alfange.
The mayor spoke in Italian and passionately defended the socialist-founded
group. “The American Labor Party is the
party of protest. We shall protest to
protect our interests. This is not an
election of personalities.”
The building was sold in 1946 to the Roman Catholic
Archbishopric of New York to house the offices of Catholic Charities. The church resold it in 1950 to I. Jerome
Riker for $1.3 million. The British automobile manufacturer, Austin
Company, moved into the ground floor and the structure once again was renamed:
Austin House. Riker resold it just two
years later for $2.2, about double what he originally paid.
It was here in 1965 that Virginia Dwan opened her art gallery,
one of Manhattan’s most progressive dealers in modern art at the time. Two years later, in November, she launched
the first private exhibition of Robert Smithson’s sculpture.
Some critics found the regilding a bit too glitzy -- photo by Alice Lum |
During the latter part of the 20th century the spectacular
horn-blowing caryatids and the window spandrels were regilded, prompting some
critics to use words like “garish” and “gaudy.” But Cross & Cross’s exuberant design,
with the colossal Crosses of the Legion of Honor high above the street, is a
conspicuous beauty on the block.
Little wonder a peacock would choose it as a place to roost.
UPDATE: The building was demolished in 2016.
UPDATE: The building was demolished in 2016.