photo by Alice Lum |
By 1896 bachelor merchant Benjamin Altman was one of the
main players on Sixth Avenue. His
massive B. Altman dry goods store which stretched from 18th to 19th
Street catered to the carriage trade, offering gowns from Worth and Pingat of
Paris and bonnets from Madame Eugenie’s and Virot’s. Nine years earlier Altman had doubled the
size of his store and added modern conveniences like elevators and electric
lights. The increased business meant
increased deliveries and, therefore, a larger stable was needed.
Down the block at Nos. 135 through 143 West 18th
Street stood the old Germania Brewery and a one-story brick stable building. In 1893 the brewery had failed and in a
foreclosure sale that year the vacant four-story brick building along with the
abutting stable was sold for $93,498.
On January 13, 1896 Altman announced yet another extension
of the store along with a new commodious stable building. The New York Times reported that “Plans for
one of the largest retail dry-goods establishments in the world have been filed
by Kimball & Thompson, architects of the Manhattan Life Building, on behalf
of B. Altman & Co., for remodeling the latter’s present establishment on
Sixth Avenue, and for an addition running through the block from Eighteenth to
Nineteenth Streets.”
To accommodate the extension fifteen houses would be
razed. The Times, in two exhaustingly
detailed sentences, described the architecture as “Spanish Renaissance, the
effect being obtained in the character and grouping of the windows, with towers
at the angles, and commodious entrances from the street. The detail will be simple, preserving a
quiet, dignified effect, and, at the same time, not losing sight of the fact
that a building covering such a great area must be well lighted, while there
must be also secured a sense of solidity in the general effect of the exterior
which can only be realized in the grouping of the windows.”
The architects were simultaneously given the task of
producing a new stable for the company on the site of the existing brewery and
stable. This would be no
run-of-the-mill stable building.
The machinery to run the department store was built into the
basement level of the stable. “There
will be boilers of combined capacity of from 1,000 to 1,200 horse power, a
number of dynamos for the lighting of the building, which will aggregate at
least 6,000 sixteen-candle-power lamps; also the pumps and tanks for elevators
and other necessary machinery, so that the basement of the store will be free
for the handling of goods and the convenience of employes,” said The Times.
The newspaper added “The stable will be one of the most
complete in this city, and the fittings will favorably compare with those of
the best private stables.”
The architects’ plans to house all the machinery in the
stable building rather than the store itself eliminated the possibility of fire
that would endanger customers and expensive goods.
The completed stable was, to say the least, impressive. Faced in granite and limestone, the
Renaissance Revival structure stretched 125 feet wide and rose five stories
with two decorative corner towers. The
two central bay doors were mimicked by flanking window openings. The sturdy design, while undeniably
utilitarian, was at the same time dignified and handsome.
photo by Alice Lum |
Inside the building was a hive of activity as grooms cared
for the teams of horses, leading them up and down interior ramps, feeding and
watering them and tending to their well-being.
Dozens of drays were maintained, axles greased and damaged parts
replaced. Boys rushed back and forth
with packages to be packed onto the delivery vehicles and shipped out to all
parts of the city. One can imagine a
scene of well-orchestrated chaos.
Six years later, in 1902, Roland Macy pushed over the first
domino that would eventually result in the end of the Ladies’ Mile. He moved his department store from 6th
Avenue and 14th Street to 34th Street, startlingly far
north of the retail district. By this daring move he started the northward trend of
department stores and Benjamin Altman would be the first to follow
suit.
Package-laden drays drawn by horses came and went through the cavernous doors -- photo by Alice Lum |
On December 11, 1904 The Sun reported that Altman intended
to build “an enormous store” on Fifth Avenue, diagonally across from the
exclusive Waldorf-Astoria Hotel. But one
Sixth Avenue retailer was unwilling to accept the tide of change.
Civil War hero Joseph B. Greenhut had joined the management
of the immense Siegel-Cooper store across the avenue from Altman’s in 1896. In 1902 he and his son Richard took control by
buying out Henry Siegel. As rumors of
the impending death of the Ladies’ Mile increased, so did Greenhut’s conviction
to keep the district alive.
On April 21, 1906 Greenhut, with Henry Morgenthau, purchased
the 88,000-square foot Altman store for $2.5 million. “Included in the deal also is the new
granite-front stable in Eighteenth Street,” reported The Times.
A little over a year later the old Altman store was nearly
ready for opening under Greenhut’s management.
In August 1907 more than 400 workmen were busy updating and renovating
the building. Greenhut focused
especially on the package delivery to draw new customers.
The Times reported that “The new establishment will open
Sept. 17 as the department store of Greenhut & Co., the newest thin of its
kind in New York. The store has been
remodeled throughout, particularly the basement delivery department. The facilities for expediting the delivery of
packages have been greatly extended. A
tunnel runs from the basement wrapping and marking rooms under the sidewalk to
the stables of the company in Eighteenth Street.”
photo by Alice Lum |
Carts from the store’s basement now ran directly underground
to the stable where the packages were loaded into delivery wagons and “auto
trucks.” The arrangement eliminated the
need for store boys to rush along the sidewalks. Now, assured the newspaper, packages “will
not be exposed in the street for a minute until they reach their destination.”
Three years later, on March 9, 1910, the New-York Tribune
announced that the store had hired architect G. W. Springsted to remodel and
improve the stable building at a cost of $10,000.
Wagon wheels were repaired on this interesting device in 1915 in the stable building -- photo by Wurts Bros. from the collection of the Museum of the City of New York http://collections.mcny.org/C.aspx?VP3=SearchResult_VPage&VBID=24UP1G3B9E31&SMLS=1&RW=1280&RH=915 |
Greenhut’s faith in the Ladies’ Mile, despite the great
expenses he poured into his buildings, eventually proved futile. In 1914 the Siegel store failed, followed
by the Greenhut company a year later.
The bankruptcy documents assessed the stable building at $124,741—about $2
million today.
The stable building was purchased by Philadelphia-based William
R. Warner & Co. On December 9, 1916
The American Contractor noted that architects Buchman & Fox had been hired
to renovate the old structure at a cost of $125,000.
On May 13, 1948, little had changed to the exterior of the old stable building -- photo by Wurts Bros. from the collection of the Museum of the City of New York http://collections.mcny.org/C.aspx?VP3=SearchResult_VPage&VBID=24UP1G3B9E31&SMLS=1&RW=1280&RH=915 |
The Ladie’s Mile along Sixth Avenue and the adjoining blocks
suffered hard times through most of the 20th century. The old B. Altman stables became loft space
for small factories, offices and workshops. In 1996,
while the avenue was experiencing a rebirth and the grand old emporiums were
being renovated and restored, the lower floors of No. 135-143 West 18th
were used as a factory while commercial offices took up the higher floors.
Workmen do masonry repairs on June 6, 1950 -- photo by Wurts Bros. from the collection of the Museum of the City of New York http://collections.mcny.org/C.aspx?VP3=SearchResult_VPage&VBID=24UP1G3B9S6P&SMLS=1&RW=1280&RH=915 |
Then in 1998 the building was renamed the Altman Building
with 15,000 square feet of the cavernous structure revamped into an event
space. Renovated office space on the
higher floors attracted new-age tenants like Eyeblaster, a provider of digital
marketing services and technology.
What a beauty of a building! Thanks for this post as I wasn't aware of this gem. Wow!
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