Two years after James Brown Horner was born in Albany on August 5, 1839, development on the former estate of Clement
Clarke Moore, “Chelsea,” was going strong far to the south in New York City.
In 1842 a string of brownstone clad residences were erected on the north
side of West 21st Street, directly across from the General Theological
Seminary. One of them would stand out.
Built for Joseph Rogers, the Italianate home at No. 407
nearly matched its neighbors with dignified understated bracketed sills, a
rusticated English basement below a wide, and brownstone stoop. The cornice with paired brackets matched that
of its near-twin next door at No. 405 built simultaneously. Quite possibly, at least on the parlor level,
pedimented lintels matched the doorway.
But the doorway of No. 407 went a step further. Unlike the chunky framing of its neighbor,
this one was light and elegant. The
classical triangular pediment, unusually tall and acute, was supported by
graceful foliate brackets that gently, and barely, curved away from the façade. The paneled double doors sat one step above
the stoop, surmounted by a copious fanlight.
And the piece de resistance was the beautifully-carved keystone in the
form of a female face. It was a
portrait, not of a goddess, but of a flesh-and-blood woman. Her hair and
dress were current and, while handsome, she was not a great beauty. Her presence at the top of the tall stoop
set No. 407 apart.
Twenty years later the Civil War would break out and young
James Brown Horner enlisted in Hawkin’s Zouaves. The rather usual volunteer zouave units
took their name from particular light infantry regiments of the French
Army. Unlike the regimented Union
uniforms, theirs had Persian touches characterized by open-fronted short
jackets, oriental sashes and headwear, and baggy trousers.
A zouave ambulance crew, wearing turbans, slipper-like shoes, baggy pants and short jackets, during the Civil War -- photograph Library of Congress |
Horner distinguished himself in major battles including
South Mountain, Antietam, Fayetteville, and Fredericksburg. By the end of the war he had been elevated
to the rank of Major for his “gallant conduct at the battle of Averysborough,
North Carolina--a title he would carry with him for life. Horner moved to New York City in 1865 where
he took over the essential oil importing business of Joseph Oliver at No. 43
Cedar Street. Two years later he
expanded, merging with two other drug importing firms and becoming Paine
Brothers & Horner. The indefatigable
Horner would change his company’s name two more times as he merged or bought
out other firms, until 1878 when he settled finally on James B. Horner &
Co.
By now the successful businessman had lived at No. 407 West
21st Street for four years. Ninth Avenue had become the unofficial
dividing line between the more respectable Chelsea neighborhood to the east and
the more shadowy district towards the river.
Along the avenue undesirable industrial concerns like the Manhattan Gas Works,
and turpentine and camphor distilleries on its west side drove upper-middle
class homeowners away. Yet Horner’s
shady block with its peaceful setting across from the Seminary remained solidly
intact.
The Horner family—there was both a son, Marshall, and
daughter, Lillian Elsie—lived a quiet existence in the 21st Street
house. Although financially successful,
the Horner name appeared in newspapers only when there was a military dinner,
parade, or similar function. How James
B. Horner preferred to spend his private time is reflected in his club
affiliations. He was president of the
Hawkin’s Zouaves Association for several years, was a member of the Elks Lodge
1, the E. A. Kimball Post No. 100, the Grand Army of the Republic, and the
Military Order of the Loyal Legion.
The brownstone stoop boasts carved panels; a subtle architectural touch. The original iron railings have sadly been lost. |
The importing of essential oils provided a comfortable
income; but the imaginative Horner branched out. In 1881 he began publication of Marshall’s
Illustrated Almanac, named for his son.
The booklet was given away by thousands of druggists nationwide. While it offered the expected facts and
charts, the almanac more importantly served as a vehicle to push Horner's other
business: cubeb cigarettes.
Cubebs, the dried, unripe fruit of an East Indian vine, was
commonly sold by druggists as a powder to treat bronchial inflammation and disorders
of the urinary tract, including gonorrhea.
Horner wrapped the powder in
rice paper to form cigarettes that were packaged similarly to regular tobacco
cigarettes. Called Marshall’s Prepared
Cubeb Cigarettes, they were touted as a remedy for “catarrh, cold in the head,
hay fever, asthma, all throat diseases, foul breath, etc.”
advertisement from Marshall's Almanac 1915 (copyright expired) |
A year after Horner began manufacturing the cigarettes he got children involved in his
marketing. Each cigarette pack included
an advertising card. In the spring of
1882 he advertised in Harper & Brothers’ Young People “One hundred and
fifty advertising cards (no duplicates) for a toy steam-engine. Write, describing engine. M. F. Horner, 407 W. 21st St., New
York City.” M. F. Horner was, of course,
his son Marshall.
An 1893 advertisement insisted the cigarettes were "Used by ladies as well as gentlemen" (copyright expired) |
Horner’s wrath was doubtlessly aroused in 1888 when he was
the victim of the cad whom The Evening World deemed “a remarkable swindler” and “an
oily and persuasive rascal.” Henry
Hennessy was a young man who stood only about five feet, two inches. What he lacked in stature he made up for in guile. “He
was a muddy mettled rascal, with a smooth face and red hair,” said The Evening
World. “He called at stores where
stationers’ supplies were sold, generally; ordered a bill of goods for James B.
Horner, who is an importer of essential oils at 44 Cedar street.
“Then the swindler always wanted to deliver a part of the
order himself, making excuse that his firm was in immediate and dire need of
the goods,” explained the newspaper.
Hennessy worked his scheme at Crouch & Fitzgerald; John
Sullivan, dealer in horse goods; J. W. Thorne; Merchants’ Stencil Works; Robert
Gair & Co., stationers; and others.
From each of the orders he made off with between $1 and $15 worth of
goods. Then the bills began arriving
at James B. Horner’s office.
Hennessy was caught and sent to Blackwell’s Island for
stealing $13.50 worth of goods “pretending to be acting for Mr. Horner.” He did not learn his lesson, however. Immediately upon his release he started his
scheme again—still using Horner in his ploy.
He visited Cattanach, a Broadway trunk dealer and attempted to walk away
with two $6 Gladstone bags supposedly for J. B. Horner; then he tried to take a
horse collar from Collins, Bailey & Co. at No. 10 Peck Slip to no
avail. He had better luck with Benjamin
Moore, a sail maker at No. 27 South Street.
The merchant allowed Hennessy to leave with two truck covers worth
$19. “When he called on J. B. Horner
with his bill for the same [he] discovered he had been victimized,” reported
The World.
The newspaper said “[Hennessy] was liberated a few weeks
ago, and already a half dozen merchants are complaining of losses by a
smooth-faced, diminutive blond swindler, and while the amiable Mr. Hutchinson
is busy telling delivery boys that James B. Horner is at 44 Cedar street, Mr.
Horner is just as busy convincing the delivery boys that he has not ordered the
goods which they bring.”
photograph The Southern Pharmaceutical Journal, February 1915 (copyright expired) |
Mrs. Horner died shortly after the turn of the century, and
Lillian married George H. Kuper, who had a trucking and forwarding business on
Christopher Street, on November 5, 1908.
Major James B. Horner lived on in the house on West 21st
Street, running to his several businesses, attending military dinners and
meetings, and amassing a sizable fortune.
When Helen McLean Kimball, the widow of Lt. Colonel Edgar A.
Kimball of the 9th New York Volunteers, died in Washington DC just
after New Years in 1911, Horner stepped in to provide a fitting farewell. Mrs. Kimball’s body was transported to New
York and on January 6 at 2:00 in the afternoon, her funeral was held in the
parlor of No. 407 West 21st Street.
It would not be the last funeral in the home. Two days after Christmas Day in 1914, Major
James Brown Horner died in the house at the age of 76. His funeral took place here at 8:00
p.m. on Wednesday December 30.
The Civil War hero and ambitious businessman left an estate
of around $1 million which was split between his two children. The Evening World would later remark that
he was known as “the Cubeb Cigarette King.”
Lillian received the house and although she and her husband
lived in Red Bank, New Jersey, they retained it—what The Evening World called
their “town house.” The quiet
domesticity of the Kruper household would be shattered a year after Horner’s
death.
In July 1915, according to The Evening World, “a break took
place in the family.” The newspaper reported
that “Following a quarrel with her husband, Mrs. Kuper left the Red Bank home,
taking their children, Helen, aged three, and Horner, five, to New York and
living with them at the Park Avenue Hotel.”
George followed, moving in to the 21st Street house,
and hired a private detective to “shadow” Lillian. On August 9 George grabbed the children from
the Park Avenue Hotel and spirited them away to his parents’ home in Red
Bank. Then, using evidence collected by
his detective, he filed a suit against wealthy undertaker Leon T. Stowe. The action charged that “Stowe stole the
affections of his wife, Helen Horner Kuper.”
The Evening World pointed out that “Stowe was a warm friend of Mrs.
Kuper’s father, and was a favored visitor at the Horner home before she was
married to Kuper”
During the ugly court battle, Lillian called her husband’s
actions “spitework” and his conduct “prejudicial to the moral training and
welfare” of their children.
Lillian held on to the 22-foot wide family home for another
seventeen years. Then, in April 1932 she
sold the house that her father had purchased nearly six decades
previously. The buyer, whom The New
York Times called only an “investing client,” paid cash for the house and
immediately announced plans for “alterations and improvements.”
It was a time when Victorian ornament was considered passé and
undesirable. It is almost certainly now
that the architectural detailing was shaved off of the façade—the lintels and
sills removed to create an industrial uninteresting plane. Yet the magnificent doorway survived—and one
cannot help but think that the lovely face staring down upon the stoop
prevented even the most cold-hearted renovator from smashing it off.
When built, the now-lost details like sills and lintels matched those of the house next door . |
In February 2010 the church sold the house to salsa singer,
politician and actor Ruben Blades for around $3.95 million. The 61-year old celebrity had sold his Los
Angeles residence a year earlier for $2.4 million, according to the Los Angeles
Times.
Major James Brown Horner’s dignified brownstone home at No.
407 West 21st Street will, most likely, regain its elevated status
as a single-family, upscale home with Blades’ renovations. In the meantime the hauntingly lovely stone
portrait of a woman who sat before a sculptor over 170 years ago remains.
non-historic photographs taken by the author
non-historic photographs taken by the author
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