In the early 1920s, a new concept began sweeping metropolitan areas--the "skyscraper church." Congregations from coast to coast were demolishing their old structures and erecting apartment or office buildings that incorporated a ground floor church space. In theory, the congregation would reap tremendous income from the rental properties. It was a notion that would catch the attention of the Madison Avenue Baptist Church at the southeast corner of Madison Avenue and 31st Street.
The 1855 Madison Avenue Baptist Church, from the collection of the New York Public Library
Organized in 1838 as the Rose Hill Church, in 1849 it changed its name to the Lexington Avenue Baptist Church. Three years later it moved into a red brick structure at 154 Lexington Avenue. Only six years later, in 1858, the congregation relocated into a Romanesque Revival-style structure at Madison Avenue and 31st Street. The church was renamed the Madison Avenue Baptist Church.
In 1929, with the Great Depression ravaging the country, the congregation faced a decision. The trustees leased its property to the newly formed Madison Avenue-Thirty-first Street Corporation. It demolished the vintage church and hired architects Jardine, Murdock & Wright to design a 15-story residential hotel on the site. A restriction in the deed demanded that the new building would include a sanctuary for the Madison Avenue Baptist Church. Rev. John Sanders Bone later explained it was the only way "to maintain itself in an area where it could have survived because of the terrific costs, and to provide a 'witness' in the business community in the heart of the city."
Perhaps as a nod to the former church structure, Jardine, Murdock & Wright designed the hotel-church in a 1930s take on Romanesque. The sanctuary was located at the southern part of the property, with a three-story limestone face and an impressive arched entrance. The stained glass windows from the demolished church, executed by Franz Xavier Zettler sometime after 1870, were salvaged and installed into the new sanctuary.
On October 12, 1931, The New York Times reported, "The new Madison Avenue Baptist Church, built into the lower floors of the Roger Williams apartment hotel...was formally opened yesterday morning." The hotel was named for Roger Williams, who founded the First Baptist Church in America in 1638.
The entrance to the Roger Williams Hotel was on West 31st Street. Its apartments would be called "studios," today. An advertisement in the Columbia Spectator on May 12, 1932 described, "one room apartments, attractively furnished" with "kitchenette." Rents were "$40 per month and up," or about $892 in 2025 terms.
Tenants saw a rent hike the following year. An ad in The New York Sun in 1933 was titled, "You Get All This for $50," and touted, "attractive living room, tile bath, cooking facilities with gas without charge, also electric connections. Electric refrigeration. Ample closet space. Maid service optional."
Despite their relatively small accommodations, the apartments filled with middle-class professionals, like literary agent Minnie Hoover Linton, who moved in on October 28, 1933 with her cat. Linton, who according to The New York Times, was "distantly related to former President Hoover," was the sister of J. Edgar Hoover. After having worked as an editor at McGraw-Hill Publishing Company for ten years, in 1929 she co-founded her agency with Nell Martin.
Also an author, Minnie Linton had completed six chapters of her current novel, The Rooming House, when she moved in.
The 59-year-old was almost totally deaf, a result of an explosion in The Los Angeles Times building where she had worked as a proof-reader. (Twenty-one other workers were killed.) Because of her condition, she carried an ear trumpet.
The evening after moving into the Roger Williams, Minnie attempted to visit Nell Martin, but she was out. She had almost made it back home at 10:00 when she was struck and killed at the corner of Madison Avenue and 31st Street.
Novelist Henry Miller and writer Anaïs Nin moved into the Roger Williams Hotel in November 1934, according to Robert Ferguson's Henry Miller, A Life. Ferguson explains, "The main achievement of his stay at the Roger Williams Apartments...was to finish Black Spring, the collection of autobiographical pieces that would eventually become his second published work."
Sylvia Morris lived here in 1935 when she suffered embarrassing, nationwide press coverage. Her repeated visits to Dr. Winfield Scott Pugh raised the suspicions of Pugh's wife, Irma Mary. One afternoon she was at her husband's office when Sylvia Morris was taken into the examination room. She later told a judge that there was "complete silence" in the room. "When other patients were there I always heard commotion."
Irma Mary Pugh went outside, obtained a stepladder, and peered into her husband's examination room. In court on January 23, 1936, she pointed to Sylvia Morris and testified, "I saw that woman laying nude on the operating table. My husband was in his undershirt," as reported in The Decatur Daily Review.
Amelia Sackett moved to New York from Philadelphia after being separated from her lithographer husband, Harry A. Sackett. She found a job in a doctor's office in Brooklyn and signed a lease for an apartment on the seventh floor with a friend here in 1939. Her attempt to move on from her divorce was not successful and she suffered depression. On November 23, 1939, Amelia rushed toward the open apartment window. Her roommate grasped her clothing, but the fabric tore and the 66-year-old plunged to her death.
Living here in the post-World War II years was Florence Lundborg. Born in 1870 in San Francisco, she studied at the Mark Hopkins Institute of Art and in Europe. An established illustrator and muralist, among her works were murals for the Wadleigh High School in Manhattan and the Curtis High School on Staten Island. Lundborg died during her sleep in her apartment here on January 18, 1949 at the age of 78.
By the third quarter of the century, the Roger Williams (which now accepted only transient guests) had declined. The management began renovations in 1970, and on October 23, New York Magazine wrote,
It is small and not very attractive--but adequate. The tiny lobby and many of the rooms are now being redecorated, and the dingy hallways do lead to some pleasant rooms. Those on the lower floors had been remodeled with wood paneling and all-new bathrooms. The idea behind the renovation is to achieve the modern, efficient look of a motel room. That they succeed may be either a plus or a minus in your book.
At the time of the article, an unrenovated single room ranged from $14.50 to $19.50 per night. A remodeled room began at $16.50 (about $129 today).
In 1985, the Red Cross took over three floors of the Roger Williams as an "emergency family center" that could accommodate 30 homeless families, according to The New York Times on June 23. The Red Cross facility remained at least through 1987.
On December 18, 1992, The New York Times published an article on Manhattan hotels that cost $150 or less per night. Calling the Roger Williams Hotel a "simple, tidy establishment," it said, "The furnishings are just a step up from college dormitories, but the beds are decent and the prices remarkable." A room cost $55 per night.
In 1995, the Madison Avenue Baptist Church leased the hotel to Bernard Goldberg, principal of the Gotham Hospitality Group. Rev. Michael B. Easterling, the church's pastor, explained that of the eight operators who bid on the lease, "the Gotham Group has proposed the strongest renovation program." The following year, the new proprietors initiated a year-long renovation.
Originally retaining the Hotel Roger Williams name, the renovated building was described in November 2001 by The New York Times saying, "Serene and spare, the 187-room hotel deftly blends European and Asian influences; shoji screens on the windows, Belgian linens on the beds." The interior design by Rafael Viñoly included "a space for free chamber music performances."
In the renovation, the entrance to the hotel was moved from 31st Street to Madison Avenue. Recently, the name was changed to Hotel AKA NoMad.
photographs by the author