photograph by Gryffindor
The year 1928 was prodigious for the new partnership of Shreve, Lamb & Harmon. Six months after the Empire State Inc. commissioned the firm to design what would be the Empire State Building on the site of the Waldorf-Astoria, Walter J. Salmon hired the architects to design a 58-floor skyscraper at the northwest corner of 42nd Street and Fifth Avenue.
Interestingly, the 42nd Street corner was considered more valuable than the Empire State Building site. The Real Estate Record & Guide described it as "the most valuable building site on Manhattan Island north of Wall Street," and commented, "For years residents of the city and out-of-town visitors alike have speculated as to the future of this corner, wondering that so prominent a location--at 'the crossroads of the world'--should have been neglected in the modern development of Fifth Avenue."
Walter J. Salmon (he changed his surname from Salomon sometime after 1910) had acquired the 42nd Street corner in 1915, but delayed development for more than a decade. His plot, explained The New York Times on September 14, 1930, "is located in two zones, and a special design for that unusual situation had to be worked out by Shreve, Lamb & Harmon, the architects." The two building zones, which allowed taller structures on 42nd Street than on Fifth Avenue, would result in the architects' asymmetrical design, unlike its sister building.
Both skyscrapers broke ground in January 1930. The New York Times followed the blinding speed of the progress of 500 Fifth Avenue. On July 29, 1930, it reported "With the placing yesterday of the double deck tank house frame atop the fifty-eight story office building...steel work on the skyscraper was completed ahead of schedule." The newspaper reported on September 7, "The exterior brick work...was completed last week," noting, "1,940,000 face brick and 1,374,000 common brick have been used."
Shreve, Lamb & Harmon's Art Deco design was clad in limestone, buff brick and terra cotta. The setbacks on the Fifth Avenue side were located at the 18th, 22nd and 25th floors, while those of the taller 42nd Street portion were at the 23rd, 28th and 34th floors. Between them, the soaring central shaft rose dramatically.
Stores lined the sidewalk, their windows framed in bronze. The architects decorated the lower floors with Art Deco motifs, most efficaciously at the entrance which was flanked by pylons that terminated in stylized gilded fountain motifs. Above the entrance was a bas relief by Edward Amateis. It depicts a seated goddess embracing a model of the building in one arm, and a staff in the other.
Although the building was not completed until March 1931, it was far enough along that potential tenants could inspect spaces several months earlier. Among those was real estate operator Reginald W. Murray, head of the R. W. Murray Company and the Bagge-Murray Company. According to a company spokesperson, "Mr. Murray was interested in floor space in the sixty-story building...and had had blueprints made of the space and layout of executive offices for a client."
On November 20, 1930, he left his office around noon with the blueprints, saying he would be back shortly for a lunch appointment. Just after 1:00, Murray's body crashed onto the iron grill covering the skylight of the Columbia University Club. "The belief was expressed that while inspecting the window lighting on the twenty-fourth floor he leaned out too far, lost his balance or became dizzy, and fell," reported The New York Times.
"The Great Crash" that triggered the Great Depression happened three months before construction began. As the opening neared, Walter J. Salmon addressed the economic reality. In an article in The New York Times on December 14, 1930, he said, "We feel that it will take some time to absorb the approximately 500,000 square feet of office space in the building." Nevertheless, at the time of the article 500 Fifth Avenue was 80 percent rented.
The tenants were varied. In May 1931, the newly-organized Hotel Expert Service Corporation took space on the 20th floor. In August, the advertising agency of N. W. Ayer & Son, Inc. moved into the 25th through 27th floors. Included in the space was a radio station on the 25th floor "with complete equipment for transmitting programs to several conference rooms, making it possible for the advertiser to hear his program just as it will sound when publicly broadcast," and a theater on the same floor, "where advertisers can view the moving pictures made for them by the company," reported The New York Times on August 3, 1931.
Among the initial retail tenants was the tobacco store of Nat Sherman, which moved into the corner store. In the meantime, railroad firms gravitated to the building. On February 5, 1932, The New York Sun began an article saying, "The eleventh railroad has taken lease space in the sixty-story 500 Fifth Avenue Building." The newest was the Mobile & Ohio Railroad Company. Others included the Chicago & Northwestern; the Chicago, Rock Island & Pacific; and Burlington & Quincy.
An unusual tenant was the Western Universities Club, which outfitted the four top floors for its clubhouse. On October 25, 1932, the Iowa City Press-Citizen explained, "The club provides facilities for newcomers to meet old western friends who are now in the east and to promote understanding between the east and west."
The Austrian Consulate and office of consul-general Dr. Friedrich Fischerauer occupied space on the 31st floor in 1934. At the time, the country's chancellor was dictator Engelbert Dollfuss who instituted Austro-Fascism that year. At around 3:00 on February 14, about 200 "Communist, Socialists and other sympathizers," according to the Daily Columbia Spectator, began protests "against the Dollfuss regime" outside 500 Fifth Avenue. "By 5:30 P. M., it numbered at least 4,000."
Among the angry throng was Columbia assistant professor in physics (and son of author Upton Sinclair), David Sinclair. "Trouble started shortly after 5 P. M.," said the Daily Columbia Spectator, which said the protest developed to a "near riot." The article said, "The demonstrators, chased by officers up on the Public Library plaza, were then closed in upon by the mounted and foot police." Among the injured was David Sinclair, who was "severely beaten about the head."
Before leaving for work on February 18, 1935, tenants must have panicked when they saw a headline in The New York Sun that read, "Elevator Men Begin Walkout." In reporting the strike, the article noted, "Another twenty operators and two starters struck at 500 Fifth avenue in the sixty-story building, where 3,500 persons work and some 20,000 persons go in and out every day."
The building manager, Emil Gallinger, however, told a reporter the following day that amidst the Depression environment, "he had no lack of applications from men seeking to replace the striking elevator operators." He told The Sun, "New men were running some of the elevators in the sixty-story building at 500 Fifth avenue...and that soon all would be in operation."
In the second half of the 20th century, 500 Fifth Avenue was home to several attorneys and travel agencies. At least one railroad was still here, Burlington Northern.
The City Stores Company, a holding company for department stores founded in 1923, had offices on the 32nd floor by the early 1970s. Gloria Nimmons was its switchboard operator in 1974. The 35-year-old was estranged from her husband, Bernard Nimmons. Just before 2:00 on May 25 that year, Bernard walked into the City Stores Company offices. According to police, he "emptied his gun at the woman." Nimmons fled, leaving his wife dead on the floor.
At the time, the architectural firm Prentice & Chan, Olhausen occupied the top floor. In November 1976 partner Rolf Olhausen opined to The New York Times architecture critic and journalist Paul Goldberger that its space "may have been some sort of restaurant very long ago." The space, of course, had been the clubrooms of the Western Universities Club, details of which apparently had survived.
The Nat Sherman store's large bronze street clock, flanked with two cigar store Indians, was a fixture on the 42nd and Fifth Avenue corner. Then, after more than three-quarters of a century in the space, Nat Sherman closed its doors on June 15, 2007. CEO Joel Sherman explained to The New York Times journalist Anthony Ramirez that the lease had expired and, while the firm did not want to leave, the management of 500 Fifth Avenue "made staying in that building rather uncomfortable for us, they made us feel unwanted." In his August 30 article, Ramirez recalled:
Customers like Joe Montana and Natalie Cole would drop by for cigars, and sometimes stay for a smoke in the upstairs lounge. The more committed aficionados had small name-plated lockers for their smokes. They included Harry Connick Jr., the singer; Rudolph W. Giuliani, the former mayor; and Joe Torre, the Yankees baseball manager.
Nat Sherman moved diagonally across the intersection to 12 East 42nd Street.
Shreve, Lamb & Harmon's imposing Art Deco skyscraper has always played second fiddle to its famous sister, the Empire State Building. Deserving more attention than it is given, 500 Fifth Avenue is among the most architecturally significant Art Deco skyscrapers in the city.