|The Hotel Woodward in the 1930s -- postcard from author's collection|
Pelham, whose offices were at 503 Fifth Avenue, produced an imposing structure that took full advantage of its corner site. Three floors of rusticated limestone supported a red brick and stone mass that rose to a nearly-vertical slate mansard roof. The curved, slightly projecting corner above the third floor gave the illusion of a tower, while an ornate bracketed cornice between the 10th and 11th floors, a string of stone balconies at the 4th floor and lavish dormers created a Parisian flavor.
As the building neared completion Clark gave hotel owner Robert Graham Woodward a 21-year lease at $54,761 a year in August of 1903. The new Hotel Woodward was completed a year later at a cost of $400,000.
Within a few years, Henry Ford was taking the country by storm with the new automobile. In 1909 the Model T came in first place in a race from New York to Seattle, completing the 4100 miles over dirt roads in 22 days and 55 minutes – an average of an astonishing 7.75 miles per hour.
By the onset of World War I the Broadway area around the hotel was the center of the automobile industry – being popularly known as Automobile Row from 50th to 59th Streets. The hotel became the club quarters for the Automobile Dealers’ Association and its public rooms were hub of meetings and conventions.
In June 1916 the Ford Motor Company purchased the adjoining lot on Broadway between 54th and 55th Street for around $500,000. Later that year, after intense discussions with hotel proprietor Thomas D. Green, Ford Motor representatives announced plans for a dual-purpose, 16-story building. The anticipated $1.5 million structure would be house the headquarters of Ford in the three lower levels and basement, while the existing hotel would be enlarged by the upper 13 stories. The main entrance to the Woodward would remain on 55th Street.
The deal was completed with a handshake.
With the new building, the hotel would obtain another 300 rooms, each with its own bath, more than doubling its capacity. Green immediately set about ordering furnishings and carpets for the much-needed new space.
Unfortunately Henry Ford changed his mind.
Because increased cost of war-time building materials would inflate the original construction costs by about a third, Ford instructed his architect, Albert Kahn, to reduce the scale from a 16-stories to six. The new projected cost was now $300,000. And Thomas Green’s dreams of a bigger hotel were dashed.
In August 1917 Green filed suit against the Ford Motor Company for $1.5 million in damages. David had taken on Goliath.
Meanwhile, the well-to-do continued to reside at the imposing hotel. Here William H. Pleasants, President of the Ocean Steamship Company lived for many years as did the wealthy Mrs. Lydia C. Chamberlaine. When Mrs. Chamberlaine died here in 1920, the opinionated dowager left $500,000 to Iowa University – with the strict stipulation that the money could not be used for “law, medicine, dentistry or theological courses.”
Finally in 1921 Thomas Green had his day in court. Federal Judge Learned Hand ruled in favor of the Hotel Woodward Company in its suit against Ford Motors. At the close of on June 17 Green was handed at check for $657,229.94.
As with many hotels, the Great Depression struck a crushing financial blow. In 1939 the Bowery Savings Bank purchased the hotel at auction in a foreclosure action. By now it consisted of the original corner structure and a 7-story adjacent building. A year later $200,000 was spent in modernization and redecorating; what The Times called “one of the largest jobs in hotel modernization in recent years.”
With the automobile industry long gone and the Broadway theatre district firmly established, the Woodward was now attracting members of the entertainment industry. At the time of the renovations the operatic tenor Lionel Robsarte was living here as well as Nate Leipzig, the President of the American Society of Magicians whom The Times would call in his obituary a “master of sleight-of-hand and mystifier of kings, queens and vaudeville audiences.”
|The Woodward prior to 2002 restoration -- photo by Andrew Hickes, rendering.net|
|Architectural rendering of restoration provided by Andrew Hickes -- rendering.net|
I have a postcard picture of this hotel from 1924 as my grandparents lived there. Very interesting article about the history thank you!ReplyDelete
I lived on the 7th floor of the Hotel Woodward from 1977-79. My room was the home of the "Cumeezi Bozo Ensemble", NYC's Resident Clown Troupe". My company members would take the elevator up to the 7th floor, enter my tiny room, and half an hour later, re-emerge as fully costumed clowns in full makeup. It was a hoot. And the desk team downstairs loved us.ReplyDelete
Having been an elegant Beaux Arts Hotel for decades, and later home to Art Carney, Bela Legosi, and Jayne Mansfield, by the late 70s the Woodward was a seedy residential hotel with a half way house for ex cons on the 2nd floor, but the fabulous Chin-Ya Japanese restaurant still in the lobby. Chin-Ya wood attract late night wayward and glamous patrons like Simon & Garfunkle, Mick Jagger, and many others who would come in for the delicious sushi and free-flowing sake. The ex-cons had curfew at midnight. The rest of us could stay 'til 4 am.
Now The Woodward is the commercailized and ordinary "Dream Hotel", and the good ol days are gone forever....
Eric Trules, Los Angeles, 2016
The question is - did you take any photographs? 70's NYC is becoming more and more of a lost dream itself. Great description.Delete
I also lived in the Woodward (actually, the Annex to the Woodward Hotel, which was located directly next door) in 1974 - 1976. So that would have been just before you got there. I remember the Chin-Ya well--the Carnegie and Stage Delis were just around the corner. Do you remember the general manager of the Woodward--a guy from Vienna named "Mr. Speter?" He was a character, as well.
Thanks for the stroll down Memory Lane! Jackie Coffee (email@example.com)
Haven't heard the name see spieter in decades! My father was a maintenance man at The Woodward through the 60s and 70s. His brother owned Chin Ya before it was Chin Ya, and maybe had a piece of Chin Ya. My dad also had a little luncheonette on b'way in the building. Bickfords opened up and his business folded. E logged in the annex, with Mitch Miller 4 floors aboveDelete
I used to live in this beautiful hotel with my parents when I was a kid (today I am 60 years old).ReplyDelete
I used to go up on the roof of this hotel and watch Broadway at night with all those nice lights on.
I also remember that it was the film premiere of Mery Poppins in Cinerama.
Those good old days.....................................................
I did as well, and I'm about your age. Went to the roof plenty of times tooDelete
The present owners have no respect for architectural history like most New York City hotelsReplyDelete
and they destroyed much of the original details for cheap glittery plastic crap!
I stayed there in 1984 for one night.Cockroaches everywhere.ReplyDelete
My friends and I stayed at the Woodward when we saw Monty Python on Broadway at the City Center in April of 1976. What a s#$thole, but it served the purpose. One of my friends that went to the show said his uncle stayed there after WW2 and it was a nice place. Not so much when we were there!ReplyDelete