Emery Roth's 1931 Southgate - 400 East 52nd Street

 

In 1920, a stalwart group of wealthy Manhattanites embarked on a risky and somewhat shocking real estate endeavor--transforming a block of decrepit brownstones along the East River into a fashionable enclave.  Originally called Sutton Square, its high-tone tenor spread outward, creating Sutton Place and Beekman Place, two of the most enviable residential districts in the city.

Real estate developer Bing & Bing would continue the transformation.  The firm frequently worked with renowned architect Emery Roth, producing numerous Manhattan apartment buildings.  In 1928, Bing & Bing hired him for what would be their most ambitious project--five apartment buildings that would be called Southgate.  One would face East 51st Street and the others, separated by a verdant garden, lined east 52nd Street.

The massive enterprise would take three years to construct.  On April 12, 1931, The New York Times noted that the completed project would have "a total of nearly 500 housekeeping apartments ranging from one to six rooms."  The article explained that all five buildings, "similar in design," would be "identified with the name Southgate."

Each of the buildings was slightly different.  400 East 52nd Street is as the far right.  image by Wurts Bros. from the collection of the Museum of the City of New York.

No. 400 East 52nd Street opened in October 1931.  Faced in brown brick above a stone base, its entrance sat within a dramatic, three-story frame of Art Deco stylized fountains.  The relatively unadorned midsection rose to two sleek, tiled-faced balconies.  Above the 14th floor, Roth ignored the setbacks at the ends and center of the building with single-bay-wide sections that rose two more floors.  Another ocean liner-ready balcony clung to the 15th floor.  An advertisement offered, "Two to five rooms, some with river view," and boasted, "dropped living rooms, log burning fireplaces.  Dining galleries or alcoves, casement windows, tile bath with every chamber, full size kitchens."

Among the early, professional residents of 400 East 52nd Street were John Anderson, drama critic for The New York  Evening Journal and former assistant critic of the New York Evening Post; and Arthur Samuels, editor of Harper's Bazaar.  In 1932, the year he moved in, he became associate editor of Arts Weekly and an instructor of drama at New York University.

Perhaps an unexpected tenant was 26-year-old aspiring actress Elizabeth Bates Volck, who moved into a ninth-floor apartment on November 7, 1931.  Born in England, she was the granddaughter of Domício da Gama, the former Brazilian ambassador to the United States.  Her engagement to Prince Johannes of Liechtenstein was announced in 1926, but the marriage never came to pass.

Just before moving into 400 East 52nd Street, Elizabeth suffered another failed romance.  According to her best friend, Diana Durant, Elizabeth had been experiencing "emotional strain" since "the disruption of her love affair with Gerald D. Tiffany."  The day after moving in, Elizabeth telephoned Durant "and said she had been thinking of taking her life," according to the North Shore Daily Journal.

Several hours later, at about 15 minutes after midnight, Frank McLoughlin, who lived nearby, heard an explosion.  The New York Times reported, "Looking up, he beheld a flash of fire and smoke bursting through the shattered windows of the ninth-floor apartment."  Elizabeth's apartment had been devastated by the violent gas explosion.  The Times said it "shattered walls and furniture on three floors and aroused residents within several blocks."

Elizabeth Volck's body was found in the apartment.  She had left a note saying: "I leave all my furniture to Diana Durant to keep or sell according to what she sees fit."  She then opened the gas jets of the stove.  Presumably, she knew that the explosion set off by the pilot light would kill her in case her suicide attempt was unsuccessful.  (Diana Durant would not receive any of the apartment's furniture, all of which was wrecked by the blast.)

A similar tragedy occurred the following year.  Edward R. Seen was a successful architect.  Born in Basel, Switzerland, he had been associated with Delano & Aldrich for more than two decades.  He and his second wife were married in November 1932.

Less than a month later, on December 11, Seen left the office, saying he would have lunch at home.  He telephoned later saying he had been detained by business.  Instead, he drove to Patchogue, Long Island.  At 11:00 p.m., he registered at Roe's Hotel there.  The next morning a maid found his body "with a bullet hole in his right temple," as reported by The New York Times.

More uplifting press coverage was routinely found in the society columns.  On September 1, 1932, for instance, The New York Times reported, "Mrs. James E. Hollingsworth of 400 East Fifty-second Street left yesterday for a visit with Mrs. Herbert Hoover at the White House.  Mrs. Hollingsworth will go later to California, where she will be joined by her husband."

Other initial residents were Henry R. Duflon, John P. Hogan, and John Perry Mitchell, Jr. and his wife, the former Lucy G. Clark.  Born in 1890, Duflon was superintendent of agencies for the Metropolitan Life Insurance Company in Illinois and Indiana.  He had an office here and in Chicago.  John P. Hogan was vice chairman of the Construction Code Authority and general chairman of the Construction League of the United States, which sponsored the codes for the construction industry.

John Perry Mitchell, Jr. was born in Sterling, Massachusetts on March 30, 1899.  He received his B.A. degree at Dartmouth and his Masters from Harvard.  He remained at Harvard as a instructor of economics until 1924.  He and Lucy Clark were married in 1930.  On July 1, 1934, Mitchell became assistant director of education at the Rockefeller Foundation.  In September 1935, he and Lucy adopted an infant boy whom they named Jonathan.  Tragically, five months later, on February 24, 1936, John Mitchell, Jr. died at Roosevelt Hospital at the age of 36.

Living here that year were singer Paul Davin and his wife, Winifred.  Davin had appeared on Broadway in Sweethearts and Knights of Song.  Winifred was described by The New York Times as "a former countess."  

On May 8, 1936, Winifred hired a maid, 22-year-old Jennie Stanley.  Ten days later, Jennie disappeared along with $685 in cash (equal to about $15,500 in 2025), jewelry and a gold cigarette case.  

The savvy Winifred "suggested to the police that the servant probably would buy expensive clothes and display them among friends in Harlem," reported The Times.  And so, Winifred and two detectives staked out Seventh Avenue and 139th Street.  Sure enough, just after midnight, Jennie Stanley passed by "stylishly gowned."  The article said, "In her apartment, the police said, they recovered all the jewelry, except a gold cigarette case, and the money."

A charming garden separates the 51st and 52nd Street buildings.

Federal employee Ed Weltman occupied a ninth-floor apartment here as early as 1939.  On the afternoon of September 21 that year, his sister and her daughters, Jessie and Alice Wells, visited him.  The sisters, described by The Billboard in 1926 as "exceptionally pretty blondes," comprised the song-and-dance team of the Wells Sisters.  Starting out as teenagers in vaudeville theaters, the duo now sang on radio and had just returned from a road tour the previous week.

Jessie Wells said she did not feel well and asked her uncle if she could go into a bedroom to rest.  Later, her mother checked on her and found her missing.  "The bathroom window was flung up," reported The New York Times.  The 25-year-old had jumped to her death.

Two fascinating residents were Sara J. Woodward and her daughter, Mary Woodward Reinhardt.  Born in 1863 in Portadown, Ireland, Sara was the eleventh of the seventeen children of Alexander Johnson.  In 1880 she arrived in Chicago at the age of 17, eventually becoming a fashion expert for the department store Carson, Pirie, Scott & Co.  According to The New York Times later, she was the first to bring Paris creations to the Middle West and "staged what was said to have been Chicago's first fashion show."

Sara married Frank E. Woodward, the president of the Bank of Watertown, Wisconsin, in 1897.  The couple had two daughters, Alice and Mary.  Sara founded the Public Library of Watertown and during World War I was chairman of the city's American Red Cross unit.  She also organized a movement to establish two parks there.

In the meantime, Mary Woodward graduated from Milwaukee Downer Seminary, attended the University of Wisconsin and received her Bachelors degree from Radcliffe College in 1923.  After doing graduate work at Oxford University in England, she married Paul Reinhardt, owner of the Reinhardt Galleries in New York City in 1924.  Mary became associated with the gallery.  

Frank Woodward died in 1933 and the following year Mary and Paul Reinhardt divorced.  Sara Woodward relocated to New York and she and Mary moved into an apartment here.  

It may have been the urban Manhattan environment that prompted Sarah to become an early activist against second-hand smoke, campaigning for the reduction or elimination of "the smoke nuisance."  Related to that cause, she joined the board of directors of the Outdoor Cleanliness Association.

Now single, Mary Woodard Reinhardt reinvented herself.  She founded the Hollywood Patterns, a subsidiary of Condé Nast.  She was, as well, secretary of the Birth Control Federation of America.

In 1939, Sara Johnson Woodward's health began to fail.  She died in her apartment at the age of 77 on January 9, 1940.  Just five months later, on June 21, Mary Woodward Reinhardt married Albert D. Lasker, former chairman of the United States Shipping Board.

John Anderson and his wife, the former Margaret Breuning  (an art critic), were still living here at the time.  Now the drama critic of the New York Journal American, he was also an author and playwright, and president of the New York Drama Critics Circle.  Among his books were the 1929 Box Office, Book of the White Mountains, released in 1930, and the 1938 The American Theatre.   His plays included The Inspector General and The Fatal Alibi.

On February 9, 1942, The New York Times reported that Efrem Zimbalist Jr. had leased an apartment here.  The son of the famous violinist and symphony conductor and the operatic star Alma Gluck, he was born on November 30, 1918.  While his parents were major figures in classical music, Zimbalist Jr. was drawn to the theater.  He took a job as a page for NBC radio in 1936 where he got small roles on air.  Zimbalist would go on to a highly successful career in television and film.

Efrem Zimbalist, Jr. (publicity photo for the U.S. Steel Hour, 1956)

Italian-born John Perona, who owned the El Morocco nightclub, had lived here as early as 1935.  That year, the 38-year-old bachelor had a live-in servant, 20-year-old Grey Clements, a Filipino immigrant.  Clements lived with and worked for him for at least five years.  By 1946, Perona had acquired a country home at Newton, New Jersey and now had two male servants in the East 52nd Street apartment.

John Perona (original source unknown)

Perona fired both servants in the fall of 1946.  Shortly afterward, on the evening of October 9, he returned to the city from Newton to find that "seven sets of cuff links and fifteen or sixteen cigarette lighters, gifts and valued by him at $20,000 were missing from his penthouse apartment at 400 East Fifty-second Street.," as reported by The New York Times.  The figure Perona gave to the police would translate to about $321,000 today.  It is unclear if he ever recovered his items.  Perona would remain here at least through the 1950s.

Among Perona's neighbors in the building was theater producer and director Cheryl Crawford.  Born in Akron, Ohio in 1902, she studied drama at Smith College and came to New York City in 1925.  In 1931 she, Harold Clurman, and Lee Strausberg formed The Group Theatre, a 12-week-long training and rehearsal course at Brookfield Center, Connecticut.  Among the fledgling actors whose careers were highly influenced by Crawford were Bojangles Robinson, Mary Martin, Helen Hayes, Ingrid Bergman, Ethel Barrymore, Tallulah Bankhead and Paul Robeson.  

Cheryl Crawford from the Class of 1925 Smith College yearbook.

She co-founded the Actors Studio in 1947.  There major stars like Marlon Brando, James Dean, Steve McQueen, Jack Nicholson and a nearly endless list of others began their careers.

Attorney Ethelbert Warfield and his wife, the former Alice Blum had moved in in 1936.  Born in 1898, he graduated from the Dickinson Law School and was now a member of Satterlee, Warfield & Stephens.  He and Alice maintained a summer home in Oyster Bay, Long Island.  In 1955, the couple had two domestic servants here, a live-in maid and a "housemaid," Sigrid Tovia, who had worked every Thursday since 1948.  (Sigrid Tovia was the Anglicized version of her birth name, Sirri Toivanen.)

Sigrid was described by her co-worker as always wearing "inexpensive, old clothes and welcomed gifts of leftover bread and meats, which she carefully put away into her paper shopping bag."  The Warfields were out of town on March 22, 1955.  That evening Sigrid left the apartment and headed home.  At 6:00, while crossing East 60th Street near Second Avenue, the 80-year-old was struck and run over by a crosstown bus.  She died under the bus.  The New York Times reported, "The police at the scene paid scant notice at first to the brown bag in the victim's hands."  In it was $21,617 in cash (more than a quarter of a million dollars today).  She had also been carrying a straw-handled purse in which were two deposit books showing $14,575 in savings.

After owning 400 East 52nd Street for half a century, on June 30, 1985, The New York Times reported that Bing & Bing had sold 29 apartment buildings, including this one.  The newspaper commented, "The Bing & Bing buildings are regarded as among the city's finest prewar properties."  Two years later, the building was converted to a cooperative.

Other than the loss of the casement windows, Emery Roth's Depression Era structure and its architectural siblings are, happily, little changed.  

many thanks to Rene Tatnall for suggesting this post and for showing me around the building.

photographs by the author