Tuesday, October 12, 2010

The 1924 Greenwich Savings Bank - 1352 Broadway

Broadway Facade -- photo by Haier

On July 31, 1893 business was not as usual for the Greenwich Savings Bank. The institution, which had started out as a small Greenwich Village bank, had grown substantially; and was now housed in an impressive Victorian building on 6th Avenue at 16th Street.

That day, as with the other banks across the city, there was a run on the bank caused by a temporary shortage of cash. “Women largely predominate as depositors in the Greenwich Savings Bank,” reported The New York Times, “…and although the majority of the depositors there were well dressed and apparently in good circumstances they seemed to be just as much excited as did the less fortunate-looking people in the crowds at the east side banks.”

The Greenwich Savings Bank at 6th Avenue and 16th Street in 1898

The women tested the patience of Bank President James Harsen Rhoades. “There is absolutely no reason for a run on our savings bank,” he said. “People seem to have the idiotic idea that drawing money out of a bank is the best way to meet a panic. The fact is that it is the very way to increase it.”

Greenwich Savings Bank, as did the rest of the banks, survived the crisis and continued to grow. By the end of World War I the institution needed a new headquarters. On April 21, 1921 a plot of land was purchased from the Van Ingen estate for $1.5 million. The Times reported “The Greenwich Savings Bank, the third oldest institution of its kind in New York City, will build a monumental banking and commercial structure at the northeast corner of Broadway and Thirty-sixth Street.”

And monumental it would be.

On December 6, 1922 William Rhinelander Stewart laid the cornerstone, initiating the two-year construction of an imposing new bank building

Architects Edward Palmer York and Philip Sawyer, renowned for designing bank buildings, were given the commission. Both architects had formerly worked for McKim, Mead & White and the classical tradition of that firm left its mark. They were faced with a difficult plot of land, an irregular quadrilateral formed by the diagonal orientation of Broadway as well as the downward slope of 6th Avenue towards Broadway.

Drawing inspiration from Imperial Rome, they created an epic Roman structure. The three exposed facades feature colossal Corinthian columns supporting a heavy corniced attic. The ground floor forms a rusticated base, punctuated by bronze-grilled windows and heavy bronze doors. Behind the colonnade on the Broadway side are three immense arched windows, while the 6th Avenue exposure has a single, central window. Using visual slight-of-hand, the architects managed to obliterate the building’s peculiar dimensions.

6th Avenue Facade

Sawyer’s interior reflected stability and security to the depositor. The great oval banking room was surmounted by shallow-coffered ceiling with an enormous stained-glass dome. Bronze teller’s cages on marble counters, contrasting Indiana limestone and sandstone walls, and inlaid marble floors combined to inspire awe.

Photo GothamHallEvents.com

On May 17, 1924 “in armored-cars and under the protection of machine guns,” as reported  The New York Times, the bank moved its cash and securities to its new home.

The Greenwich Savings Bank remained in the building until 1980. Two decades later Chinese-based appliance and digital manufacturer, Haier America purchased the structure for its headquarters. The magnificent banking hall was stripped of its teller cages and bronze-and-marble transaction counters and renovated as Gotham Hall, an elegant and cavernous party venue.

Photo GothamHallEvents.com

The monumental Roman building is bathed nightly in what Haier calls “showers of blue light.” The building is a designated New York City Landmark.

Photo by Haier

1 comment:

  1. A reader wrote me:

    Dear sir: Just a footnote on former Greenwich savings bank NYC

    I was trying to google former presidents of the bank when it existed to determine
    how far back my various maternal great grandfathers were it’s President.
    (of course there were bound to be more than one bank)

    My grandfather John Harsen Rhoades jr., Great grandfather John Harsen Rhoades, his father Lyman Rhoades,
    and Benjamin F. Wheelwright in 1839.