H. I. Feldman's 65 East 76th Street

 

photograph by Lowell Cochrane

Among the properties sold off in the liquidation of Standard Oil Company executive Lannon V. Harkness's estate in 1916 was the upscale rowhouse at 65 East 76th Street.  The Bridgeport, Connecticut Evening Farmer reported its value at $275,000, or just over $8 million in 2025 terms.

In 1943, architect H. I. Feldman filed plans for an apartment building on the site of 59 through 63 East 76th Street for Kenkim Realty Corporation.  The project stalled, however, for two years later.  Then, on October 11, 1945, The New York Sun reported that the developer had, "enlarged its holdings by the purchase of 65 East 76th Street to be included in the site." 

Hyman Isaac Feldman, who went professionally by his initials, had opened his architectural practice in 1921 and by now was well-known for his Art Deco and Art Moderne-style apartments.  His 11-story design included a stepped stone base and, in trademark Feldman form, a full-height recessed bay above the entrance.  Windows wrapped around the chamfered corners of the central bay.  The upper floors were faced in beige brick and the terraces were given streamlined railings.

photograph by Lowell Cochrane

Feldman was brought back in 1949 to add a penthouse level.  It included two apartments and "two maid's rooms under the water tank," according to Department of Buildings documentation.

Among the initial residents were Sanford E. Gerard and his wife, the former Mildred Telfer.  Their country home was in Beach Hampton, Amagansett, Long Island.  Born on June 12, 1902, Gerard was a commercial artist.  He was at one point the art director of Macy's department store, and in 1931 became art director of the advertising agency Lennen & Mitchell, Inc.  Gerard pursued fine art as well and his watercolors and drawings were exhibited in the Philadelphia Watercolor Show and the National Academy of Art.  He wrote the book, How Good is Your Taste?

The comfortable lifestyles of the residents were reflected in the Frank J. Hickey family, who announced the engagement of their daughter Joan Ware to Arne Rostad, Jr. in November 1951.  The family had country homes in Palm Beach and Winsted, Connecticut.  Joan was educated at St. Margaret's School in Waterbury, Connecticut; the College of William and Mary; and the Art Students League.  The couple's wedding in St. Thomas's Church on Fifth Avenue was followed by a reception at the Carlyle.

Dr. Otto C. Kestler was living here as early as 1953.  An orthopedic surgeon, he was graduated from the Royal University in Budapest, Hungary in 1930 and came to America in 1939.  While living here he was attending orthopedic surgeon at the Hospital for Joint Diseases.

Among Kestler's neighbors at the time was Bernard H. Sumergrade.  He was a partner in N. Sumergrade & Sons, a bedding manufacturer founded by his father, Nathan.

Another respected physician to live here was Dr. Milton Goodfriend, along with his wife, the former Rose Soman.  The couple were here by the early 1970s.  An obstetrician and gynecologist, Goodfriend received his medical degree in 1919 from Columbia University and studied further at the University of Vienna.  He had been head of the medical boards at Bronx-Lebanon and Jewish Memorial Hospitals.  Before his retirement, Goodfriend was president and chairman of the Bronx County Medical Society.

photograph by Lowell Cochrane.

No. 65 East 76th Street survives as a sterling example of H. I. Feldman's trademark Art Moderne apartment building style.

many thanks to reader Lowell Cochrane for requesting this post

Emery Roth's 295 Central Park West

image via rudin.com

Most of Central Park West's Victorian and Edwardian residential hotels and apartment houses were replaced by jazzy Art Deco towers in the 1920s.  One dowager holdout, however, the New Windsor Apartments at the southwest corner of 90th Street, survived through the Great Depression.  But that would soon change.

On November 17, 1938, The Sun reported that the Northwest Realty Corporation of which Samuel Rudin was president, "has purchased 294-295 Central Park West, the seven-story New Windsor Apartments...for a consideration of $115,000."

Rudin hired the architectural firm of Emery Roth & Sons to design the 19-story-and-penthouse replacement building.  The firm's streamlined Art Moderne design relied on form rather than ornamentation.  The shoulder-high granite water table that girded the base of the building rose up to form a monumental, two-story stepped entrance frame.  Emery Roth & Sons gently rounded the building's corners, the windows wrapping the sides.  A series of setbacks provided terrace space to the upper floors.

Emery Roth & Sons created the decorative bandcourse between the first and second floors in brick.  image via  landmarkwest.org

An advertisement in the New York Post on June 24, 1941 promised the "20-Story Apartment Masterpiece" would be ready for occupancy on August 1.  Compared to some of the pre-Depression buildings along the park, the size of the apartments were modest--ranging from "1-1/2 to 5 rooms" with either one or two baths.  The management's brochure stressed that 295 Central Park West "provides livability in small apartments to a remarkable degree."

The advertisement boasted of the "Norge hermetically sealed rollator refrigerators," while the brochure pointed out amenities like "modern steel casement windows, specially equipped with fresh air ventilators...A radio outlet in each living room...Venetian blinds in all rooms and bathrooms," and "Special soundproofed partitions between apartments assure the utmost quiet."

On August 9, the New York Post noted, "The special requirements of the professional man have been met in the scientific planning of the six doctors' suites in the new apartment building at 295 Central Park West."  Samuel Rudin announced that four of those suites had been leased to physicians who also took apartments in the building.  He also noted, "The building is now 84 per cent rented and 24 families have just moved in."

The relatively small apartments are seen in this typical floorplan.   from the collection of the New York Public Library

The building filled with professionals.  Among the initial residents were Mitchel and Eda Leventhal.  In January 1944, Mitchell partnered with Herman Lipin to form SOSY, for the "buying, selling, and generally dealing in luggage, hardware and other merchandise."  Three years later, the Times Record of Troy, New York reported that the couple and five other investors had purchased the Boardman Building in that city.

Resident Milton Davis had set up a business just before moving into 295 Central Park West.  In 1940, with World War II raging in Europe, he and Charles Davis (presumably a relative) formed the Coat Corporation of America.  Their only client was the U.S. Government for "the manufacture of Army clothing," according to The Daily Argus.

Five years later, despite their contracts with the Government having totaled about $12 million (equal to about $195 million in 2024), the Davises were in trouble.  On July 31, 1945, The Daily Argus reported that they "entered pleas of nolo contendere to an indictment charging a conspiracy to file a false statement with the renegotiation Board of the Army Quartermaster Corps."  Isaiah Matlack, chief of the New York Office of the War Frauds Division of the Department of Justice, had accused them of stating their 1942 profits amounted to $37,000, "whereas government investigation disclosed the profits totaled around $200,000."  The Davises were charged $30,000 in fines.

Residents of the two penthouse apartments enjoyed wrap-around terraces.  from the collection of the New York Public Library

Living here in 1949 was Herbert X. Blum.  He had formerly been president of the Self-Service Laundry Operators, a chain of coin-operated laundromats, and was now a vice-president.  Like Milton Davis, his shady operations landed him in court.  On July 12 that year, the Nassau Daily Review-Star reported that State Attorney General Nathaniel Goldstein had charged him and his partners with price-fixing and extortion.  They attempted "to drive the [lower priced independent operators] out of the 25 million-dollar-a-year industry by subsidizing price-war competition."  The attorney general estimated "the combination's price-pegging policy added four to five million dollars a year to the cash-and-carry laundry costs of New York housewives."

image via zumper.com

Davis and Blum were exceptions, of course, to the generally respectable residents of 295 Central Park West.  Living here in 1964 were Marjorie G. Levy and her daughter Jane.  On June 21, 1964, the Herald Statesman reported that Marjorie would serve as office manager on the staff of the Encampment for Citizenship at the Fieldston School in Riverdale."  The article noted, "Her daughter, Jane Levy, attended the encampment as a student in 1958.  Now a teacher in the New York City school system, Miss Levy will attend the New York University Human Relations Seminar in Puerto Rico this summer."

Another resident at the time was Peter Schwab, who was equally involved in social causes.  A former Peace Corps member, he was now an instructor at Fairleigh Dickinson University.  On November 4, 1965, the Riverdale Press reported that he would appear in a lecture series with Senator Abraham Ribicoff titled, "The Image of Man."  Schwab's topic was "The New Frontiers of Man."

The most celebrated resident at the time was Dr. Robert C. Weaver.  Born on December 29, 1907, he was described by The New York Times as a "portly, pedagogical man who wrote four books on urban affairs," Weaver was an important figure in the civil rights movement in the 1930s and '40s.  He repeatedly urged, " "Fight hard and legally, and don't blow your top."

In 1933 Weaver was appointed an aide to Interior Secretary Harold L. Ickes under the Franklin D. Roosevelt administration.  "He later served as a special assistant in the housing division of the Works Progress Administration, the National Defense Advisory Commission, the War Production Board and the War Manpower Commission," according to The New York Times.  He was a member of what was loosely termed Roosevelt's "Black Cabinet."

Dr. Robert C. Weaver, Office of the Department of Housing and Urban Development.

Weaver became national chairman of the NAACP in 1960, and was approached by President John F. Kennedy for advice on civil rights.  In 1961 Kennedy appointed him administrator of the Housing and Home Finance Agency, which would later become H.U.D. 

Dr. Weaver and his wife Ella would have to leave their apartment at 295 Central Park West and move to Washington in 1966.  President Lyndon B. Johnson elevated H.U.D. to a Cabinet position, making Weaver the first Black person appointed to the Cabinet. 

In 1974 Dr. Harold C. Martin resigned as chancellor of Union College in Schenectady, New York.  On July 8, the Schenectady Gazette reported, "Dr. and Mrs. Harold C. Martin have left their home on Union College campus to reside at 295 Central Park West in New York City, and in Rome, Italy."  The couple maintained a summer home in Rensselaerville, New York.

Exactly how much time they couple spent at 295 Central Park West is unclear, since Martin just had been appointed the president of the American Academy in Rome.  His tenure there was short, however.  He resigned in 1976 and was made a Dana Professor at Trinity College.  Following Dr. Martin's retirement in 1982, the couple moved permanently to Rensselaerville.

image via elliman.com

Rather amazingly, 295 Central Park West has never been converted to a co-op or condo, and remains a rental building.  Perhaps even more amazingly, it is still owned and managed by the Rudin family.  The dignified Art Moderne structure is one of the lesser known designs by one of America's chief 20th century apartment architects.

many thanks to reader Lowell Cochran for suggesting this post

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