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Development of Fifth Avenue above Washington Square began with the Henry and Laura Brevort mansion at the corner of West 9th Street, completed in 1834. Within seven years, the Church of the Ascension was erected on the corresponding corner of 10th Street, and by 1858 the northern half of that block was filled with sumptuous rowhouses, like the Henry Rutgers Remsen mansion at 40 Fifth Avenue.
Four mansions, including the Remsen house at No. 40 (left) filled the norther block between 9th and 10th Streets. from the collection of the New York Public Library
At the end of World War I, lower Fifth Avenue had drastically changed. Like the Brevoort mansion, which was demolished in 1925, private homes were quickly being replaced by upscale apartment buildings. In 1927, the four houses at 40 through 46 Fifth Avenue and those at 2 through 10 West 11th Street were acquired by Moses Ginsberg's 10 West 11th Street Corporation.
On September 16, 1928, The New York Times reported that demolition of those structures had begun. On the site, said the article, would be a 15-story-and-penthouse "100 per cent cooperative building to be known as 40 Fifth Avenue." The article pointed out that the location was "one of the most unusual corners of lower Fifth Avenue" because it was flanked by churches, ensuring light and ventilation. The structure, "will be from plans by Van Wart & Wein, architects, with McKim, Meade [sic] & White, architects for the purchasers."
As the structure neared completion, an advertisement in The New Yorker on December 15, 1928 called the location, "The corner of corners." It boasted, "40 Fifth Avenue, now under construction, will occupy one of the few corners in New York combining residential desirability with complete sunshine and light protection on all sides."
The ad boasted that the apartments would have "spacious rooms with ample baths and closets, glass-enclosed loggias, wood-burning fireplaces and mechanical refrigeration." Prices, said the advertisement, started at $10,500 (just under $200,000 in 2026 terms). Along Fifth Avenue would be four "maisonettes," essentially private homes within the building with separate entrances on the avenue.
McKim, Mead & White was kept busy with the interior designs. Future homeowners had begun purchasing the apartments months earlier. Among the first was Eugene V. Connett Jr., who had purchased a six-room and three-bath apartment on the 12th floor in June 1928. And on August 15, The New York Times reported that H. Hamilton Holden had purchased the triplex maisonette at 46 Fifth Avenue. "The apartment contains eleven rooms and four baths," said the article.
Completed in 1929, Van Wart & Wein had turned to New York's colonial past by designing the building in the neo-Georgian style. Its three-section base was divided by intermediate cornices and clad in limestone and red brick. Above the 10-story shaft, the top section was crowned with a brick-and-stone-balustraded parapet, behind which the penthouse level was topped with a striking Georgian-style cupola.
Among the initial residents were commercial artist Bert Pagano, whose 8th-floor apartment contained six rooms and three baths; his brother, Bert Pagano; attorney Joseph Force Crater and his wife, Ella; stockbroker Floyd Y. Keeler; and William A. Force 3d, president of the William A. Force Company, Inc.
Born in 1885, Floyd Y. Keeler was a partner in the brokerage firm of Orvis Brothers & Co. He and his wife, the former Elizabeth Rapallo Irving, had two adult daughters.
Shortly after moving into their penthouse here, Keeler left town on a business trip. Early on the morning of April 13, Elizabeth woke up to find a man "rummaging about in the bedroom," as reported by The New York Times. The burglar quickly realized that he had chosen the wrong apartment to rob. The article said,
Mrs. Keeler, who weighs only 100 pounds, but who served in the Red Cross Motor Corps during the World War, made a flying tackle and grappled the intruder just as he was about to make his way out of the window to the roof.
The burglar wriggled free, but not before Elizabeth pulled off one of his shoes. He headed down the fifteen flights of stairs while Elizabeth telephoned the police. Two detectives arrived at 40 Fifth Avenue just as a man, wearing only one shoe, exited. Frank Vagedes was arrested and the following morning he appeared in the Essex Market Court. The New York Times commented, "Mrs. Keeler returned his shoe."
Joseph Force Crater was born in 1889, the son of Irish immigrants. A graduate of Columbia University, he was closely associated with Tammany Hall leader Martin J. Healy. He and his wife, the former Stella Mance Wheeler, were married in 1917.
Just months after buying their penthouse apartment, in April 1930, Governor Franklin D. Roosevelt appointed Crater a Justice of the New York Supreme Court. Shortly afterward, the state initiated an investigation into corruption within New York City agencies.
Like all the well-to-do residents of 40 Fifth Avenue, the Craters had a country home. Theirs was in Belgrade Lakes, Maine and they were there in the summer of 1930 when, late in July, Crater received a telephone call. On August 3, he returned to Manhattan, telling Stella he would return in time for her birthday on August 9. When he did not return after ten days, Stella initiated a search. Justice Joseph F. Crater had vanished.
On September 6, The New York Times reported that Stella was still in Maine, "suffering from a nervous breakdown." In what would be the most intensive and publicized missing case until Jimmy Hoffa's disappearance in 1975, newspapers nationwide updated readers nearly daily. Sanitariums were searched, bank records were examined (he had cashed two checks totaling $5,150, or about $100,000 today), and numerous leads were followed.
On February 1, 1931, District Attorney Crane told reporters that the investigation "would end in a few days." Ransom notes and telephone calls received by Stella had proved to be bogus. In the meantime, Stella Crater found herself in a difficult position. With no proof of her husband's death, she had no income. On January 14, 1932, Surrogate James A. Foley granted her an allowance of "$50 a week and the use of their apartment at 40 Fifth Avenue." The New York Times said, "Mrs. Crater said she had been accustomed to living at the rate of $15,000 a year and that she had no other means of support."
Six years later, on March 15, 1938, The New York Times reported that Stella Crater had been evicted from her apartment. Her attorney announced, "Mrs. Crater was resigned to abandoning her home, being without funds." The disappearance of Joseph Force Crater remains one of America's great unsolved mysteries.
Also occupying a penthouse apartment at the time of Crater's disappearance was another attorney, William E. Carnochan. Born in 1869, he joined the law firm of Parsons, Closson & McIlvaine in 1891. Never married, he was a member of the University and Lawyers Clubs. In December 1930, while the nation was focused on the search for his neighbor, Carnochan suffered a nervous breakdown. His sister, Sara Willard of Troy, Pennsylvania, temporarily moved into the apartment to care for him.
Five months later, Carnochan was still unwell and suffering from insomnia. On April 23, 1931, he went onto his terrace, climbed the four-foot high parapet, and jumped to his death, landing on the Fifth Avenue sidewalk.
The majority of the owners within the building, of course, were much less dramatic. More typical of the initial owners were John Phillips Logan and his wife, the former Gertrude Hardman. Born in 1880, Logan was a member of the wholesale dry goods firm of J. P. Logan & Sons on Canal Street. Their country home was in Seabright, New Jersey. The couple were members of the Essex Country Country Club and John was, additionally, a member of the Montclair Golf Club and the New York Athletic Club.
Also living here in the 1930s were Reverend Dr. Archibald Romaine Mansfield and his wife, the former Ella Huntington. Dr. Mansfield studied ministry at St. Stephen's College and graduated from the General Theological Seminary in 1896. He received his honorary D. D. degree from St. Stephen's in 1915.
In 1896, according to The New York Sun years later, "New York's water front was notorious as a hotbed of crime and vice and Dr. Mansfield saw a wide field for service there." He established a lodging house where sailors "were not in danger of being robbed or shanghaied," said the newspaper. Mansfield's riverfront mission grew until, by the time he and his wife moved into 40 Fifth Avenue, the Seamen's Church Institute occupied a 13-story building on South Street.
Still living here in the 1940s were Eugene V. Connett and his wife, May Brewer. Connett was the founder of E. V. Connett & Co. The couple's country home was in Amagansett, New York. A long time member of the Union League Club, Connett was the chairman of the club's art committee.
While the private mansions of lower Fifth Avenue did not survive, the apartment houses that replaced them did. And today they retain the upscale aplomb that they enjoyed a century ago. Among the most distinguished is 40 Fifth Avenue, the unique site of which still provides it special notice.




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