The 1911 Zinn Building - 210 Eleventh Avenue

 

photograph by Jim Henderson

Around 1847 when he was 16 years old, Simon Zinn left his native Bavaria.  Upon arriving in New York City, he found employment in a metal goods firm.  By the late 1880s, he was a partner in Zinn & Messer, which manufactured a vast variety of small metal goods like frames and clasps.  The firm's name had became Simon Zinn & Co. before Simon's death in May 1897.

Simon Zinn's widow, Mary, and her sons, Arthur and Martin, took over the firm.  The following year, they established an ancillary company, The Gem Cutlery Company to manufacture safety razors.  By 1907, the two businesses required a large facility.

On November 1 that year, The New York Times reported that the Zinns had purchased the two buildings at 210 to 216 Eleventh Avenue, on the southeast corner of 25th Street.  They were one- and three-stories tall, respectively.  The family did not move quickly to replace the structures, but a disaster three years later forced their hands.

On October 4, 1910, The New York Times reported on "One of the most spectacular fires New York has seen in years."  The blaze began in the lumberyards "on the North River water front" between 23rd and 26th Street.  The city's entire fleet of fireboats helped firefighters on the ground.   In the end, $1.5 million worth of property was destroyed and the riverfront from Tenth to Eleventh Avenue, from 24th Street to the north side of 26th Street was leveled.

Ten days later, the architectural firm of Shire & Kaufman filed plans for an 11-story "brick factory" for the Zinns.  The plans projected the construction cost at $300,000, or about $10.2 million in 2026.  Completed in 1911, the steel-frame Zinn Building was designed in an Arts & Crafts take on Gothic.  The three-story base included double-height segmental arches within banded piers.  The seven-story mid-section was faced in beige brick, its vast windows stacked within full-height arches.  The supports of the tenth floor piers took the form of medieval grotesques, and the building's corner sections rose above the roofline.  The northwestern corner sprouted a clock tower.

By 1940 only a stump of the clock tower survived.  image via the NYC Dept of Records & Information Services.

The Gem Cutlery Co. was as successful (if not more so) as Simon Zinn & Co.  An article in the October 1913 issue of Exporters' Review said, "The 'Gem' safety razors are among the best known safety razors in the United States, the Gem Cutlery Co. having been pioneers in the manufacture of these indispensable toilet requisites."

The Popular Magazine, November 1913 (copyright expired)

Emanuel Grammici was hired in April 1915 as a press operator for Simon Zinn & Co.  The 25-year-old earned $1.18 per day, or about $38 in 2026 terms.  In operating the power press, he created metal inlays.  Less than a month after starting his new job, on May 6, he suffered a horrific accident.  According to legal papers, "in placing the inlay in the die, he accidentally released the power, catching his fingers between the die and punch."  In an instant, all of Grammaci's fingers on his right hand were severed.

Mary Zinn died in May 1919.  She had been highly involved in the operation of the two companies since her husband's death.  Just four months later, in September, Arthur and Martin sold the Gem Cutlery Company for $4 million, a staggering $72.5 million today.

The void in the Zinn Building was filled by the newly-formed Automatic Straight Air Brake Co.  The Wall Street Journal announced on May 14, 1920, "The company has obtained a desirable location for manufacturing purpose, at 210 Eleventh avenue."  And on November 9, the periodical reported, "The Automatic Straight Air Brake Co. is already in production at its plant at 210 Eleventh Avenue."

Arthur and Martin Zinn now focused on the Simon Zinn Inc.'s metal novelty goods.  In 1920, they added their patented vanity cases to the line.

An advertisement for the Zinns' patented vanity case featured a photo of the Zinn Building with the clock tower atop the corner.  The American Perfumer and Essential Oil Review, May 1923 (copyright expired)

In 1924, the Zinns moved their operation to Bristol, Connecticut.  The building was sold to the newly-formed 210 Eleventh Avenue Corporation.  The syndicate was composed of Paul Baron and his sons, Louis J., Abner, Samuel T., Harry and Morton Harold.

Paul Baron was born in Russia and entered the paper manufacturing business in 1882.  He and his sons founded the Royal Card & Paper Corporation in 1913.  The firm produced a variety of papers and card stock and was the first producer of gift-wrapping paper in the United States.

Giftwares magazine, May, 1929

In an early example of environmental regulation, the Royal Paper Company was fined $100 by Magistrate Edward Thompson on September 24, 1951 for air pollution.  Murray Berger, an inspector of the Bureau of Smoke Control, "had witnessed on several inspections," according to The New York Times, of the firm's permitting "dense smoke from the smokestack."

When Morton Harold Baron died in 1986, all his brothers had predeceased him.  Shortly afterward, the Royal Paper Company closed.

At the time of Baron's death, the Chelsea neighborhood was seeing a transformation from industry to art as lofts were converted to gallery spaces.  In 1999, the Robert Mann and the Pardo-Sheehan galleries were in the Zinn Building, joined the following year by the Edward Thorp and the Urban Architecture galleries.  

photograph by the author

Today 210 Eleventh Avenue is known as The Chelsea Arts Centre, its realtor boasting it is "the home to cutting edge creative and high-fashion tenants."  Astoundingly, the lower floors have never been brutalized and Shire & Kaufman's 1911 design is greatly intact.