In the first decades of the 20th century the
corner of 61st Street and Columbus Avenue was just two blocks south
of the notorious slum known as San Juan Hill.
But unlike that dangerous and crime-ridden neighborhood; the area around
the apartment building at No. 43 West 61st Street was quite
respectable. The New York Times
described one floor-through apartment here in 1910 as “a handsome one, luxuriously
furnished.”
At the time, tremendous change was taking place throughout
the country. Automobiles were overtaking
horse-drawn vehicles as the preferred mode of transportation. By the 1920s garages were sprouting
throughout New York, capable of housing large numbers of cars. Among the most ambitious of these were the
Kent Automatic Garages.
Milton A. Kent was president of the firm which went far
beyond the normal ramped garages. In
March 1928 he and his brother started construction on a $1.4 million structure
at No. 211 East 43rd Street capable of housing 1,000 vehicles. It would be the first of the Kent chain of
garages in the city. Kent’s automatic “car
hotels” went further than normal garages.
The New York Times said on March 25, 1928 “car owners will experience
for the first time the luxury of fast and safe ground-floor receipt and delivery
of their cars.”
Once the chauffeur or owner dropped off his car at street
level, the Kent brothers’ patented machinery took over. The entire facility was manned by as few as six
employees, while a system of self-leveling elevators--moving at one floor per second--and
electric automatic "parkers" handled the cars.
The parkers were small rubber-tired mechanisms that coupled with the
rear axle. Within only 15 seconds the
parker could move the vehicle 60 feet from the elevator to either park or
retrieve it.
Only eight months later Michael Kent announced plans for his
second garage. The site where the apartment
house at 61st Street and Columbus Avenue stood was purchased and on
October 31, 1928 Kent declared his intentions to build a 25-story duplicate of
the 43rd Street garage. Directly next door were the Packard auto
showrooms.
The architectural firm of Jardine, Hill & Murdock, who
had designed the 43rd Street garage, filed plans. Consistent with the up-to-the-minute
technology inside, the façade was a jazzy show of the wildly popular Art Deco
style. Orange brick was highlighted by
black brick bands and Art Deco designs.
But at street level the architects let loose with vibrant
terra cotta ornamentation.
Aztec-inspired, cream and royal blue tiles appeared as chevrons and
medallions around the vast car bays and as punctuation of setbacks and parapets
of the upper floors. The New York Times
summed it up succinctly: “The building
is of modernistic design.”
The new “automobile hotel” was opened on July 30, 1930, nine
months following the stock market crash.
The Times described the automatic operation. “An electric carriage was sent out from the
elevator and operating on a belt placed under the car. The rear of the car was raised and it was
pulled to the elevator and lifted to the proper floor, where the electric
carriage sent it out to a parking space and was then returned to the elevator.”
Patrons paid $.50 per hour for the first two hours, and $.05
each hour after. If they desired, they
could make use of the “luxurious lounging and rest rooms” of the second floor. But in the hard times of the Great
Depression, average citizens found other purposes for their money. In September 1931 the Kent Automatic Garage
firm failed. The building continued to
be used as a garage, without the Kent Brothers.
It struggled along until 1943 when the Sophia Brothers
Warehouse purchased the building from the Central Savings Bank. Renovations for the warehousing business
were executed by architect George S. Kingsley and required, among other things,
the removal of Kent’s complex machinery.
Although the firm would remain in the building for years, it appears
that there were, at least initially, some financial problems. In March 1946 Supreme Court Justice Aron
Steuer granted Sophia Brothers a 49% tax relief retroactively for the years
1942 through 1945.
The 61st Street car bay was a scaled-down version of the avenue opening. |
By mid-century the building was used as much as offices as
warehouse. In February 1954 Sophia
Brothers Warehouse signed a significant lease when rented a full floor to De
Luxe Pictures. The new tenant used the
space for the “storage and distribution of motion picture films.”
The eclectic use of the building continued when the offices
of the Foster Parents' Plan opened here.
On April 24, 1956 Elizabeth M. Whitmore,
director of the Foster Parents’ Plan in Munich, spoke to reporters about the work with German civilian war victims from the
Sophia Brothers building.
She said that “German camps for displaced persons have not
been closed, but merely renamed Refugee Camps,” and that the agency “was caring
for 1,300 distressed children…most of them living in settlements or barracks.” American citizens were urged to foster a
child living in these quarters.
A few months later the Foster Parents’ Plan announced a
drive “for funds to buy 100,000 wool scarves and mittens for destitute children
in Europe.” Its focus was quickly
diverted when the Hungarian Government collapsed and the Soviet army invaded. Refugees began arriving in New York
City. On November 25, 1956 The New York
Times reported that the “sixth and seventh planes to bring Hungarian refugees
from Soviet tyranny landed in the United States last night.” The State Department directed New Yorkers to
the Foster Parents’ Plan office here to leave donations.
A pedestrian entrance carried on the motif. |
Throughout the next three decades the building continued to
be used by media companies—like Sterling Movies USA which distributed
television movies, and Folkways Records and Service Corporation—and by other
firms including the Public Service Mutual offices and Manhattan Cable Studios
which initiated a two-way cable TV system here in 1971.
Major change came when the Sophia family eventually sold the
building. A $40 million joint venture by
Aaron Green Companies and British Land of America converted it to a
mixed-use condominium. Completed in
1984, it included 17 residential floors of 94 apartments and 65,000 square feet
of office space. The architects, Alan
Lapidus Assocs., Rothzeid Kaiserman Thompson & Bee, and Abraham Rothenberg,
paid special attention to the Art Deco façade, carefully restoring the brick
and terra cotta. Before the project was
completed the College Board had already purchased the nine floors of offices.
The College Review Board remained in the building until
2015, when Fordham University took over its nine floors as offices for faculty
and administrators from 18 departments.
The handsome automobile hotel is a striking reminder of the Kent
Brothers’ fantastic vision of housing motorcars.
photographs by the author
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