from the collection of the New York Public Library |
During the turbulent Civil War years, piano and organ dealers
clustered along Broadway, mostly below Houston Street.
In 1860 there were no fewer than four piano showrooms along the block
between Prince and Houston alone. Among
them was Chickering & Sons, a Boston-based firm renowned
for its superb quality and design, at 694 Broadway.
In 1864, William Steinway jumped ahead of the piano district
by erecting an elegant showroom building on East 14th Street near
Fifth Avenue. Well-heeled customers
could browse among more than 100 Steinway & Sons pianos here, away from the
distraction of competitors’ showrooms.
Two years later, Steinway scored a coup when he ingeniously constructed a
concert hall at the rear of his building.
Now audiences who came to hear performances would get first-hand
demonstrations of the Steinway instruments played by top musicians.
Steinway’s luck increased when Manhattan’s premier concert
venue, the Academy of Music, burned down four days before Steinway Hall’s grand
opening.
By 1874, Chickering was ready to meet the challenge posed by
Steinway Hall. The firm broke ranks with
the Broadway piano merchants and signed a 25-year lease on the lot at the
northwest corner of Fifth Avenue and 18th Street—a neighborhood that
a generation earlier had been the city’s most exclusive residential district
and included Frank Chickering’s own mansion at 5 Fifth Avenue. Architect George B. Post was hired to design
a structure that could house a vast piano showroom, music store, warehouse and—most
importantly—a concert hall to rival Steinway’s.
Chickering’s planned move would instigate a migration of the
piano and organ dealers. Before the turn
of the century Fifth Avenue and Union Square would see the construction of grand
buildings of piano makers—the Sohmer Piano and Decker Brothers buildings among them. But for now Chickering could claim Fifth
Avenue.
Chickering invited "friends and the public" to the new structure -- The Sun, December 18, 1875 (copyright expired) |
Post’s Chickering Hall was completed within six months of
breaking ground. The impressive structure cost $175,000—a substantial $3 million today. At four stories tall, pretending to be two, it
was a stocky red brick structure trimmed in marble and brownstone. Immense arches, two stories tall, commanded attention. There were three along the Fifth Avenue façade, mimicked by five blind arches down 18th Street. Post capped it all with a tiled hipped roof.
The auditorium engulfed the second and third floors. Praised for its acoustics, it could accommodate
1,500 patrons. The hall was hastily opened on
Monday evening, November 15, 1875 before the interior decorations were fully
finished. The rush to throw the doors
open was the result of a one-time opportunity for Frank Chickering’s firm.
Internationally renowned pianist Hans Von Bulow had planned
his American debut for November 1875 in New York City. The eccentric musician was highly selective about
the make of piano he would use and discussions had gone on for months. Finally he settled on Steinway and Chickering
as the only pianos he would play. Von
Bulow’s manager entered into negotiations with both firms. Newspapers on both sides of the Atlantic
reported that both Steinway and Chickering had offered $20,000 to land Von
Bulow on their stages.
Frank Chickering was no doubt jubilant when Hans Von Bulow agreed to
open at Chickering Hall. The opening
night of Chickering Hall was a stellar one.
Hans Von Bulow was backed up by Leopold Damrosch’s orchestra—which two years
later became the New York Symphony Orchestra. It was marketing gold when Von Bulow told the
press, “On other pianos, I have to play as the piano permits; on the Chickering
I play just as I wish.”
Hans Von Bulow plays with Damrosch's orchestra on opening night -- from the collection of the New York Public Library |
A journalist in the audience gave the performance a rave
review, saying, “From the moment he touches the keys Bulow disappears, and
nothing but the work…remains.” He called
the Chickering piano, “the wonderful instrument which served Mr. von Bulow so
faithfully, so obediently, so lovingly.”
The Von Bulow tour stretched on for weeks, both in New York
at Chickering Hall and on the road.
Chickering pianos followed the artist, but his intense dislike of
commercialism repeatedly caused problems.
More than once the pianist kicked
over the large signboard advertising Chickering Pianos, once sending it
sailing behind the orchestra. When Frank
Chickering tried to solve the problem by stenciling the name Chickering in gold
letters on the instrument, Von Bulow pulled out a penknife and scratched out
the name.
Elegantly-dressed patrons ascend the grand staircase to the concert hall on December 4, 1875 -- from the collection of the New York Public Library |
Two months after its opening, Chickering Hall received its $15,000
custom-built organ. Constructed by
Hilborne L. Roosevelt, The New York Times called it, “a very successful
achievement.” The organ was premiered in
a concert by organists Morgan Whitely, George and William Warren, S. Austen
Pearce and Dudey Buck. The newspaper
noted, “Some of the effects…were uncommonly beautiful, and the voix
celeste approximated so closely to the ideal of angels’ chants, that the
assemblage broke out into rapturous applause almost before the sounds had died
away.”
Von Bulow’s widely-publicized concerts that inaugurated
Chickering Hall had pushed, at least for a while, Steinway Hall off the
entertainment pages. But while famed musical
artists, orators and singers would go on to grace the boards of Chickering
Hall, not all the performances would be critically-acclaimed.
On December 12, 1876, a young Russian pianist made her
American debut here. Mlle. Theresa
Jakonbovitsch disappointed the critic of the New-York Tribune who wrote, “She promises more than she is as
yet able to accomplish.” Although he
tried to be kind (“She seems to be intelligent; she certainly
plays carefully”), he summed up her performance saying, “But, as it seems to us,
she ought rather to be studying than playing in public.”
The vast auditorium was not devoted only to music. Other large assemblages used the hall
including, surprisingly, the proceedings in what The New York Times called, “the
famous Forrest divorce suit” in April 1876; and Professor Huxley’s series of
three lectures on The Theory of Evolution in September that same year. The British scientist deftly presented his
evidence of evolution while avoiding the bruising of some less broad-minded Victorian
minds in the audience.
By the 1880s the mansion next door to Chickering hall had been converted for commercial purposes -- from the collection of the New York Public Library |
The following year, in May 1877, audiences were spellbound
by a demonstration by Alexander Graham Bell of his new invention—the telephone. Bell’s demonstration, unfortunately, was only
partially successful. The New York Times reported
on several of the experiments. In one
case, “Mr. Watson was asked to repeat some phrase loudly and slowly a number of
times. The phrase was announced to be, ‘Do
you understand what I say?’ What came
from the boxes was, “Oo, boo, boobooboo, boo, boo, boo.’ Mr. Watson next tried to say ‘How do you do?’
but only succeeded in transmitting ‘boo,boo—boo,boo.’”
In 1882, poet Oscar Wilde arrived in America for a lecture
tour and on January 9 crowds filed into Chickering Hall to hear the famed
English writer. “Before 8 o’clock a
placard setting forth that there was ‘standing room only’ within was displayed
at the entrance. A large portion of
those who attended came in coaches, and there were many representatives of families
conspicuous in the fashionable world,” reported The New York Times. “Young men dressed as though for an opera
night ranged themselves behind the rear row of seats and along the side
aisles. Ladies attired in rich costumes
were numerous, and were prepared to level their opera-glasses at the lecturer
upon his appearance.”
The newspaper was a much interested in Wilde’s appearance as
in his subject, “English Renaissance.”
In detail it told its readers,
His long and bushy hair crowded in front of his ears and nearly to his eyes, but it was brushed well off his forehead. He wore a low-necked shirt with a turned-down collar and large white necktie, a black claw-hammer coat and white vest, knee-britches, long black stockings, and low shoes with bows. A heavy gold seal hung to a watch-guard from a fob-pocket. The poet had no flower in the lapel of his coat. In his picturesque attire he was a study that seemed greatly to interest the audience.
Having recapped the lecture, The New York Times concluded saying, “At
the finish of the lecture the poet was vigorously applauded, and when he
retired from the stage he blushed like a school-girl.”
In 1901, Chickering’s lease with the Mason estate
elapsed. The New York Times reported, “Some time before the expiration of the ground lease, it became known that
the Chickering concern would not retain the property.” By now the entertainment district, along with
the piano companies, were already moving northward.
On December 4, 1901, Alliance Realty Company purchased the
property for about $575,000. Four days
later, The New York Times reported, “A new mercantile structure will soon rise on the
site of Chickering Hall.” The days of
the magnificent structure where New Yorkers heard the world’s foremost
musicians, inventors, singers and lecturers had come to an end.
Within months, Chickering Hall was demolished and the
foundation for an 11-story business building was excavated. It was the scene of tragedy on May 27, 1902
when a crowd of excited viewers crammed the area of the construction site as a
parade marched up Fifth Avenue. The
temporary sidewalk erected in front of the deep pit gave way, plunging about
100 persons into the excavation pit. One
man died instantly and “at least fifty were so seriously injured that they
either had to receive medical attention on the spot or else were driven away in
carriages,” said the police report.
We have a Chickering spinnet in our living room. Where would it have been made?
ReplyDeleteInteresting history of Chickering Hall and the Roosevelt Organ. As a young boy in Chelsea (on West 22nd Street) I would head down to 14th Street with my family to shop for clothes at the many department stores. Usually we would visit S. Klein's On The (Union) Square, so we must have walked past the site of Chickering Hall quite often. What's really remarkable is that fifty years later I am studying a proposal to rebuild the Roosevelt Organ, currently installed in an Episcopal church in Ohio. Yes, the Roosevelt Organ is still alive and well (but in need of some TLC). Cheers!
ReplyDeleteThanks for the update on the organ. That's incredible and great to know.
DeleteWhat wonderful news to discover that the Chickering Hall Roosevelt, Organ #25 still lives! This said as a great fan of Roosevelt pipe organs and Chickering pianos. - Tali
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