The Goelet Family traced its roots in New York to 1718. That year John G. Goelet, a Huguenot who had
come to America after the revocation of the Edict of Nantes, arrived. The
family gained its financial foothold as merchants; but the Goelet’s greatest wealth came from the acquisition
of land.
The family amassed its fortune by acquiring, but never selling land. As the city grew northward, it began encroaching on the “Goelet Farm,” a vast swatch of real estate that covered much of the Broadway and Fifth Avenue areas north of 14th Street.
The family amassed its fortune by acquiring, but never selling land. As the city grew northward, it began encroaching on the “Goelet Farm,” a vast swatch of real estate that covered much of the Broadway and Fifth Avenue areas north of 14th Street.
Peter P. Goelet, the grandson of John, had two sons, Peter and Robert. Upon his death, the brothers inherited and
managed the vast holdings. In 1836 Peter
paid the staggering price of $22,500 for the mansion of recently-deceased
Cornelius T. Williams at the corner of Broadway and 19th Street. Eccentric and reclusive, he
never married, but was close to his brother, Robert.
Soon Charles Ruggles, who had developed the exclusive Gramercy
Park a decade earlier, was busy working on Union Park, later to be called Union
Square. By 1845 the
park had been laid out and fine mansions were being erected along its
perimeter. Peter Goelet started
construction on a mansion at the northwest corner of 17th Street and
Broadway in 1845. Completed a year later
it became home to his brother in 1854.
The Goelet brothers now lived two blocks apart. Henry Hall in his “America’s
Successful Men of Affairs in 1896," said Robert “resembled his eccentric brother Peter in
many respects and was warmly attached to him, the two men making visits to West
Point together every year, and being constantly in each other’s society.”
Robert, unlike his brother, was married. In October 1839 he had married Sarah Ogden,
and they had two sons, Robert and Ogden.
But like Peter, Robert and his wife lived a quiet existence with little
apparent entertaining or display in the house.
Three years after the family moved in, on Wednesday morning
September 16, 1857, the funeral of Robert’s sister-in-law, Charlotte E.
Lawrence was held in the parlor. The New
York Times announced that relatives and friends of the family were “respectfully
invited to attend…without further invitation.”
Twenty-two years later the same newspaper would report that
Robert Goelet died in the house on September 22, 1879. Peter died exactly two months to the day
later. Robert Goelet’s sons now
controlled one of the largest fortunes in the nation—their uncle’s estate
topping $12 million alone.
![]() |
| The converted house (far left) before the cast iron facade was added -- Mail & Express (copyright expired) |
Then in 1884 architect Joseph M. Dunn stripped off the masonry façade and replaced it with an up-to-date cast iron front. The structure was extended to the rear as
retail space was introduced at street level and offices installed above. Touches of the Aesthetic Movement—like stylized
sunflowers—decorated the cast iron.
Jeweler Joseph F. Chatellier was among the first
tenants. One of his competitors, Tiffany
& Co., also had its store on Union Square.
Joining the jeweler in the building was the salesroom of Brokaw Mfg.
Co. The firm manufactured men’s shirts
in Newburg, New York and in September, 1890, advertised “Over one hundred
thousand dollars’ worth of flannel shirts will be placed on sale.”
When Chatellier left, William Marcus took its place. Marcus & Co., like its predecessor and
Tiffany’s, was a high-end dealer in diamonds, pearls and other costly
items. And like those firms, it was a
target for thieves.
One of the thieves was 18-year old Lizzie Patterson. On August 16, 1894 she found herself in court
on several counts, one of which was bilking $125 worth of diamonds from Marcus
& Co. It was not her first
appearance in that same courtroom.
Earlier, before her marriage to George Patterson, she
watched on as he was tried for forgery. The
New York Times reported at the time “he pleaded piteously to be released, saying
that it was his first offense, and that he was about to be married.” Then Lizzie “added her tears to his prayers,
and Judge Cowing suspended sentence. The
couple were married in the court room.”
Now she was back, charged with the Marcus theft by forgery
and for passing a counterfeit certified check for $100 at Flomerfelt & Co.
nearby at No. 644 Broadway. She tried to
get goods from Tiffany & Co. “but the delivery of the goods was stopped on
suspicion that all was not right.”
Lizzie’s lawyer pleaded for clemency on account of her
tender age. The jury found her guilty
and she was remanded to the Tombs.
![]() |
| Workers clear snow from Union Square. The renovated No. 857 Broadway shines in the background -- NYPL Collection |
Marcus was vehement and had the saleman arrested. The magistrate held Roller on $1,500 bail for
trial. The Times reported that “When he
heard the Judge’s decision he fainted.”
Two years later Marcus was taken for a great deal more. William A. Bellwood came into the store in
March 1896. Marcus gave him a diamond
necklace on memoranda worth $4,400—about $105,000 today. He came back two days later and took a ring
worth $500 and another worth $250, and a pair of earrings. In all William Marcus was out about $5,000 in
diamonds.
Finally in February 1898 Marcus was on the stand against
Bellwood. The crook had traveled to France
where, under the name of Louis Alfred Balensi, was involved in blackmailing.
| The 17th Street side featured separate retail spaces and slightly-protruding bays. |
In 1902 Joseph de Young opened his photography studio in the
building. A year later the Drake
Business School began operations in the upper floors. The school advertised “well lighted and
cheerful rooms” where students could be trained in shorthand, telegraphy,
higher accounting and other business courses.
De Young’s Photograph Gallery boasted that it was the “largest
photographic establishment in New York City” and it would stay here for
decades. In 1907 it was instrumental in
the apprehension of a bizarre thief. The
studio displayed samples of its work in a sidewalk case. A watchman caught Edward M. Burnham, an
Englishman, jimmying open the case and removing photographs. He had taken a photograph of a polo team and
another of a basketball team. It would
seem to be a petty crime; but the eyebrows of the police were raised when he
gave his address—the Edward Berwind mansion on Fifth Avenue and 64th
Street.
Burnham was the millionaire’s butler and, as it turned out,
had also been the butler for Howard Gould, Charles T. Barney and Samuel
Untermyer. A search of his room turned
up an Aladdin’s cache of personal items stolen from his millionaire employers.
The Sun reported “It is a very rare burglar, in the experience
of Headquarters, that will treasure in his rooms such trinkets as a powder puff
with jewels about the handle, silken hose with S.U. embroidered in feather
stitch just where the garter clasps, several hundred silken neckties and an
assortment of shoes from pumps to riding boots, to say nothing of pearls worth
$600 and other gauds that should go directly to a conscientious ‘fence.’ So Headquarters believe that in the
apprehension of Burnham they have a devote to art purely for art’s sake.”
Years later the photographer himself would be posthumously responsible
for shocking the public. Joseph B. De
Young had a partner in the business, a woman named Matilda Wallace. On December 18, 1919 his will was filed in
the Surrogates Court. The New-York
Tribune spilled the details the following day.
The newspaper reported that De Young bequeathed “$5 each to
his widow and son. To Matilda Wallace,
his partner in the photographic establishment, he left his one-half interest in
the business.” The photographer
explained that Wallace had loaned him $15,000 after he had lost money in the
stock market. “And this is the only
means I have to make some payment on that debt.”
At the time that Joseph De Young’s widow and son were trying
to figure out how to subsist on their $5 inheritances, the U.S. Government was
dealing with anarchists. Among these
were Mollie Steimer, Jacob Abrams, Samuel Lipman and Hyman Lachowsky who were
all serving prison sentences for distributing literature opposing American
military intervention in Russia.
The group’s attorney was Harry Weinberger who worked with
The Political Prisoners’ Defense and Relief Committee with offices in No. 857
Broadway. As Weinberger negotiated
their release on the conditions of deportation, the Committee was raising the
funds necessary to pay their traveling expenses.
Mollie Steimer, however, was a bit more stubborn that the
rest. Although “admitting she is an
anarchist, [she] has refused to consent to deportation on the ground that
individuals have the right to live anywhere,” said The New York Tribune on
August 4, 1920. Assumedly that included
prison.
By mid-century the shops and businesses along Union Square
were not as exclusive as they had been in the 1890s. In 1942, during World War II, Northeastern Mdse. Co. ran its mail
order business from No. 857. The firm capitalized on the rampant and deep-rooted
bitterness against Japan and Germany and that year advertised “Hitler
and the Jap”—an assortment of puzzle cartoons that cost $4.00 for 1,000 at
wholesale. The firm promised they were “Far
funnier than 4 pigs. Now showing the Jap
hung on a noose; also Hitler and the rats.”
![]() |
| In 1998 the cast iron was rusted and graffiti was scrawled along the side wall -- photo Wikis Take Manhattan project |
Although the building suffered neglect in the late 20th
century, a 2005 renovation brought it back to life. Now part of the vibrant, rediscovered Union
Square neighborhood its late Victorian makeover shines. No one would suspect that under the cast iron
façade hides the mansion of one of New York’s wealthiest citizens of the 19th
century.
non-credited photographs taken by the author





Great post. Once again you have solved another mystery for me. I have always noticed this building at the corner of Union Square and wondered about its history.
ReplyDeleteCan that bottom photo be from 1988? Apple-style earbuds and Verizon?
ReplyDeleteYou're looking closely! Good catch. typo. 1998. Fixed it, thanks!!
Delete