At the turn of the 20th century, the main
shopping district in Manhattan stretched from 14th Street to 23rd
Street along 6th Avenue and along Broadway—the area known as The
Ladies’ Mile. Rowland Hussey Macy ran
his successful department store on 14th Street, just below 6th
Avenue where palatial emporiums filled entire blocks.
But in 1902 Macy took a brave gamble. He leap-frogged the district and built the
largest store of them all ten blocks north at 34th Street. Near the mansions of Fifth Avenue, the new
Macy’s was set so far apart from the other dry goods stores that a
steam-powered omnibus was provided to shuttle shoppers back and forth.
The move was a success and before long the other grand
department stores would one-by-one abandon The Ladies’ Mile to follow Macy’s. It was around this time that Roland Macy’s
cousins, Josiah and Charles Webster, moved to New York to become partners in
the firm. Before long the Webster
brothers took note of a disturbing situation.
Until the late 1800s the roles of women in the United States
were uncomplicated: most were house
wives whose duties were simply to run the household and bear children; some
were nurses or teachers (although most teachers in the 19th century
were still male); and others earned a living as domestic help. But with the technological advancements after
the Civil War, opportunities for women exploded. Suddenly there was office work in the big
cities along with other respectable positions—like the many clerks needed to service
the shoppers at R. H. Macy’s.
Unmarried women flocked to New York to take advantage of the
new opportunities; yet their meager incomes made finding reputable and affordable
housing difficult. The now-wealthy brothers
intended to do something about it.
In 1923, the soaring building was attention-grabbing. |
When Charles died in 1916, his will called for the
establishment of a residential hotel for working women—nearly his entire
fortune was left to the cause. The New
York Times reported that “The apartments are to be operated without profit,
meals at nominal price are to be served, and a library and other conveniences
are to be provided.”
Webster was clear in his intentions. “I direct that the said apartments shall not
be conducted for profit, but solely for the purpose of providing unmarried
working women with homes and wholesome food at a small cost to them.”
It would take a while before the venture was up and
running. Land was procured at No. 419
West 34th Street, a few blocks to the west of Macy’s. In 1922, as construction of the massive red
brick hotel with limestone trim was nearing completion, the City of New York
sued the corporation regarding its designation as a “charitable organization”
and therefore tax-exempt.
The City doubted that women who were earning an income were
really needy. It demanded that the
Webster “should show that the recipients of its alleged charity are persons in
need of assistance and proved objects of charity.”
Flemish-bond brickwork and deeply-carved limestone trim implied respectability. |
He closed his opinion stressing that “Judges cannot close
their eyes to conditions which every member of the community must know exist,
nor to considerations which appeal to every right-thinking citizen.”
The Webster opened on
November 15, 1923 with Josiah Webster as president. Retail clerks, secretaries, school teachers
and millinery workers moved in. For
$8.50 a week they received two meals a day in addition to a room on a lower
floor. For $12.00 they were entitled to
a room on the upper floors where sunshine and air circulation were better. In addition the Webster provided sewing
machines, an infirmary, a roof garden, and a library with books “selected by a
trained librarian,” according to The Times.
The Webster (center) towers over a row of 19th century row houses in 1934 -- photo NYPL Collection |
Josiah W. Webster died in 1942, leaving the bulk of this $2
million estate to The Webster.
Times changed and the lives of working women changed with
them. Yet The Webster remained a residence
hotel for women starting out in life on their own. On August 9, 1974 The Times remarked, “Residences
for
young women. Aren't they passe, or just too, too quaint? Who wants that kind of
shelter in the city these days? A great many girls and young women, that's who.
What's more, only a few of them want their dormitory-like existence to be coed.”
Four decades later it is still true. The Webster remains an
affordable residence hotel, as the Webster brothers envisioned, for thousands
of women studying or working in New York.
Most “guests” stay at The Webster for about three months.
What would seem to be an anachronism in the 21st
century is not. The Webster continues the work of Charles and Josiah Webster – providing
“homes and wholesome food” to hundreds of young women at an affordable price.
Many thanks to Elissa Desani for requesting this post. Non-credited photographs taken by the author.
Great highlight of a very New York experience. I am a real estate agent, and every so often I get a call from a young woman who needs to be in New York (typically a college grad or intern) and when I realize they simply cannot afford it or it's too complicated, I always introduce them to the Webster and the other all-female residences (there are three I suggest, I wish there were more). Everyone complains about the food, but at the price they can eat out like everyone else in NYC does! Great choice for today -
ReplyDeleteIt is amazing that so few people know about The Webster and similar places. Thanks for the input.
DeleteI had visited a friend there in the mid 1980's. Men were not allowed above the first floor but were allowed, escorted, to the basement cafeteria. The lobby floor had a library/ballroom with a piano but the really amazing thing were the "beau parlors". These were a row of open -front, three-sided rooms - stalls, really - that were fully furnished to look like living rooms, and where a resident could receive gentleman callers in semi-privacy. I wonder if they still exist.
ReplyDeleteGosh I Have to respond to this Joe Non Papa. I lived there for about a year as a young adult in the 80’s. I remember it all so well - particularly those little parlours. They were so quaint yet so practical in a way. You describe it perfectly. If I remember correctly my room had a basin in it but no loo. My best friend at the time was called Sharron and was from one of the southern states, but I lost touch with her when I returned home. Thank You Macy brothers. You really helped me. I loved living there - we all did.
DeleteWow, so interesting. I had no idea places like this exist in the city. And I agree with anon, too bad there aren't more.
ReplyDeleteI remember a cohort from Macy's adverting department living there when she first came to NYC. We both were in our early 20's. Never visited her there, but I know that without the Webster, she would not have been able to move and work here, as it was her dream.
ReplyDeleteHello, very interesting. Who was the architect of the building?
ReplyDeleteThat was a major omission on my part. Sorry. It was Parish & Schroeder.
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