Sons of German Jewish immigrants, Louis, Benjamin and Isaac
Stern started a dry goods business in Buffalo, New York in 1867. The next year the ambitious young men moved
their one-room store to New York City.
Their lofty aspirations, mixed with marketing genius, resulted in their
outgrowing two stores by 1878. Now,
despite the Financial Panic the gripped the city, they were ready to make their
impact on the emporium district known as the Ladies’ Mile.
The massive Stern Brothers Department Store on West 23rd
Street was a favorite of upscale shoppers.
Here, in 1879, socialites could shop for imported Parisian
suits. That year one from Worth could be
had for $375; or another by Pingat in silk for $400—more than $9,600 today.
The three brothers who had started out in a humble dry goods
store in Buffalo were now among Manhattan’s wealthiest merchants. In 1884 Isaac Stern and his wife Virginia
laid plans for a suitable home. The
building plot at No. 835 Madison Avenue had been acquired and the architect
chosen.
On April 4, 1884 the Real Estate Record & Builders’
Guide announced “Wm. Schickel is the architect for the four-story and basement
brick and stone residence to be erected for Mr. Isaac Stern of Stern Bros.,
Twenty-third street.”
Directly below the article was the announcement “M. Sternberger
is about to have erected for his own occupancy a handsome four-story high stoop
brown stone private residence.” Sternberger
was another wealthy merchant and his home would rise simultaneously next door
to Stern’s. But Isaac Stern’s mansion,
at 28 feet, was a noticeable six feet wider—letting the passerby know which
homeowner was richer.
Schickel, like Sternberger’s architrects Thom & Wilson,
turned to the Queen Anne style for the house.
Yet, while the two would be architecturally harmonious, the Stern
residence was slightly more formal. Clad
in brick with contrasting brownstone trim, it was splashed with historic
elements—Tudor inspired windows at the third floor, Elizabethan “strapwork” decoration
below the cornice just above them, and a carved stone Chinese Chippendale railing,
for instance.
The mixture of historic styles included a Chinese Chippendale inspired railing. Next door, to the left, is the Queen Anne style home of Mayer Sternberger. |
The completed home cost Isaac Stern $75,000 above the price
of the plot (in the neighborhood of $1.85 million today).
Isaac and Virginia Stern would live quietly in their Madison
Avenue mansion for a decade. Then in
February 1894 it was sold to grain broker Edward Cushman Bodman, who had been
living in an upscale home at No. 7 East 74th Street, just off Fifth
Avenue.
Edward and Ida Berdan Bodman moved in with their two sons,
George and Herbert. Edward’s wealth and
social status was reflected in his club memberships—the Union League, New York
Athletic Club and the New England Society.
The son of a banker and educated
at Exeter, he came from an old New England family, his first ancestor arriving
in 1627. The Sun would later call him perhaps
“the best known grain merchant in the United States.”
The Bodman’s social status would be enhanced when, in 1901,
construction was started on their grand Shingle-style summer cottage “Felsmere”
in Bar Harbor designed by Grosvenor Atterbury.
The Madison Avenue house narrowly escaped tragedy—and possible
destruction—on the afternoon of December 10, 1905. The following day the New-York Tribune
reported “All through the forenoon servants and members of the Bodman family
had noticed a growing odor of gas in the house.”
Eventually Carlsen, the butler, decided to investigate in
the dark sub-basement. He carried a
candle to light his way. “He soon found
where the gas was, for it ignited and hurled him into the back of the cellar,
with his hands and face badly burned and his hair singed to the scalp.” Carlsen was found unconscious by the servants
who rushed to his aid.
In the meantime, the small explosion set off a second, much larger
one. Gas that had accumulated for hours
in the coal hole under the sidewalk detonated with a “roar that shook the
house, terrified the family and alarmed the whole block.” The Tribune said “The coal hole cover was
hurled in the air, the four large flagstones making up the length of sidewalk
in front of the house were thrown up and fell in fragments, and the lower steps
of the stoop were thrown out of place and broken. A burst of flame shot through the coal hole
and burned itself out.”
Herbert and George attended Yale University, studying
finance. George was somewhat a loose
cannon when it came to motor cars. On Sunday
March 31, 1907 bicycle Patrolman Leehane caught the 25-year old George going 18
miles per hour on Riverside Drive between 76th and 78th
Streets. “He said he had increased his speed
to go up a hill,” said the New-York Tribune.
But Bodman’s alibi did not hold water with witnesses. The
New York Times reported “The speed of the automobile had attracted the
attention of those on the drive, so when the policeman started after it there
was much cheering.
“’Don’t let him get away.
They are violating the law,’ was the shout that went up and was repeated
along the line of automobiles and other vehicles which crowded the drive.” The
newspaper said that when Leehan caught George Bodman “there was more cheering.”
George did not have the $100 bail, so he was forced to stay
in the station house for about half an hour while his friends hurried about to
get the money. When he appeared before
Magistrate Crane he tried another tactic.
“Bodman told the Magistrate that he wanted to have his case settled as
soon as possible in order to get to church, where he was due to take up the
collection,” reported The Sun.
The judge responded, “Go ahead, and pray that you won’t
violate the law and speed in the future.”
Even minor scandals involving the sons of wealthy
businessmen were good press; so a reporter asked Bodman for the names of his friends. “I wouldn’t have their names known for
$1,000,” he snapped.
Eight years later a more mature George Bodman found himself
back in court—this time to answer a charge of “running his car with dazzling
headlights in the city.” He would be
fined $1.
But while he waited for his case to come up, he listened to
the hard luck story of two young men.
Frank Reilly was just 21 years old and William Cody was 24. Both men were from Boston and set out for New
York in hopes of finding jobs. Having no
money, they jumped a freight train; but were caught.
George, now a 33-year old banker, sympathized with the
struggling young men. The Times said he “remembered being stranded once.” He spoke to the clerk privately and asked to
be allowed to pay their fines. The young
men, on George’s request, never knew who bailed them out.
Both Edward and Ida Bodman were active in charities and
philanthropy. They donated the Edward C.
Bodman Ward in the Men’s Hospital at Tehchow, China; and Ida was President of
the Women’s Advisory Committee of New York University’s Department of Training
Teachers of Backward and Defective Children.
Edward Bodman refused to retire. In 1916, at the age of 78
he still was active in the running his firm, Milmine, Bodman & Co. But that summer his health declined. He was forced to remain at home and about six
months later, on January 21, 1917, he died.
His funeral was held in the Madison Avenue home on Tuesday January 23 at
10:00 a.m.
Ida lived on in the house with her two sons. The following year George helped found the
Manhattan Navy Club “for the entertainment of petty officers and enlisted men of
the navy.” His name was back in the
newspapers in September when his engagement to Louise Clarke was
announced. They had met during their war-time work with
the intelligence department of the War Trade Board.
They were married on November 3, 1918 and the New-York
Tribune noted “After their wedding trip they will spend the winter with Mr.
Bodman’s mother, Mrs. Edward C. Bodman, 835 Madison Avenue.”
Herbert, still unmarried, was a member of his father’s firm and remained in the house with his mother. The
Social Register would list them here until 1921--the year that the 66-year old
Ida Berdan Bodman sold No. 835 Madison Avenue to upscale decorators and art
dealers J. R. Bemner Company.
It was the end of the road for the private home on a
rapidly-changing Madison Avenue. The firm, which in June, announced “extensive
alterations,” removed the stoop and installed a two-story storefront at street
level. Upstairs the handsome rooms that
were once filled with Ida Bodman’s costly furniture, carpets and paintings were
transformed to apartments.
The renovated house in 1921 -- The Upholsterer and Interior Decorator, January 15 1922 (copyright expired) |
The renovations were completed by January 15, 1922 when The
Upholsterer and Interior Decorator announced “Impelled by the steady growth of
their business, over a period of twenty-five years, the J. R. Bremner Co.,
interior decorators and furniture dealers, have taken a large five-story building
at 835 Madison Avenue and fitted it up into commodious galleries.”
On August 9, 1926 a second floor tenant was having trouble
with the lock on her door. “At the
entrance of the building she met a detective of a private agency and enlisted
his aid in locking the door” reported The Times the following day. While they worked on locking the door, the electric
burglar gong in the decorator shop downstairs went off.
The detective went downstairs to investigate and found the
shop door ajar and noticed the lock had been jimmied. While he had been helping the woman upstairs,
thieves had been busy in J. R. Bremner & Co.
It was most likely the noise made by the tenant and the
private detective that prevented the burglars from making off with more
loot. But they nevertheless stole a
Gobelin tapestry and three modern tapestries valued at $10,000 in total.
Dubbed by the press the “connoisseur robbers,” the thieves
had looted the art shop of P. Jackson Higgs at No. 11 East 54th
street a week earlier, taking several tapestries and art objects valued at
$125,000. The police said the robbers “specialize
in art objects, including tapestries, sell them to bootleggers and others of
newly acquired wealth who are developing a taste for art objects.”
In 1931 architects Charles N. Whinston & Bro. redesigned
the retail space. Throughout the rest of
the century it would be home to upscale art galleries and shops--in 1981 to Woodard
American Antiques and Quilts, and in 1997 the first New York store of Italian
shoe maker Sergio Rossi.
Today it is home to the high-end Swiss luxury clothing brand
Akris. Above, Isaac Stern’s 1884 Queen
Anne mansion is remarkably intact. It
and the Sternberger house next door are a delightful surprise for the passerby
who bothers to glance above street level.
photographs by the author
photographs by the author
No comments:
Post a Comment